KUTSON Launches First Mattress-in-a-Box with Dual-Side Customization Plus At Home Modification Capabilities
Like trailblazers before them, KUTSON enters the $15 billion dollar mattress industry to offer customers the favored online shopping experience, but changes the game with a customizable mattress that meets individual comfort needs for sleep partners
24 Oct, 2017, 00:01 ET
LAGUNA BEACH, Calif., Oct. 24, 2017 /PRNewswire/ -- KUTSON, the only mattress-in-a-box brand that offers dual-side customization and at-home modification capabilities, today announced the availability of its uniquely designed mattress. KUTSON has dual-side technology and construction with nine different comfort levels achievable on each side. The KUTSON mattress has a patent-pending modular design with full perimeter edge support, configurable layers, and a temperature regulating comfort layer. Here is a video of how it works.
"As the owner of a local mattress manufacturing business, I have witnessed 25 years of mattress industry gimmicks and themed sales tactics," says Brian Gargalis, founder of KUTSON. "There were the 'pillow top' and 'NASA memory foam' phases, followed by an era where retailers marketed confusing coil counts and glorified air mattresses with deceptively varying firmness achieved by adjusting air levels. Shoppers have been overwhelmed and confused with options, and at the same time, still disappointed in the comfort of their beds. At KUTSON, we are offering what we know consumers really want—top quality, transparency, and comfort."
The perfect comfort level for each individual is achieved through combinations of soft, medium, and firm support layers which can be easily reconfigured at home by unzipping the cover and switching around the varying layers. Every KUTSON mattress ships with a pair of these comfort layers for each side of the bed which can then be customized for different levels of support. The KUTSON mattress also has a unique, patent-pending edge support system which will keep you comfortable while avoiding the "roll-off" dilemma.
"Less experienced mattress companies, with their 'one-size-fits-all' approach, have return rates as high as 20 percent, adding both to landfills and consumer discontent with the industry," adds Gargalis. "The KUTSON mattress is engineered to minimize waste and we anticipate our return rates to fall below one percent as a result of its dual-side customization capabilities. KUTSON offers a 100 night sleep trial, but our buyers should be able to achieve comfort perfection within the first couple of days."
Pricing and availability
KUTSON mattresses can be pre-ordered on Indiegogo through December 23, 2017; prices during the campaign are as follows: Twin, $500, Twin XL, $550, Full, $700, Queen, $800, King, $900 and Cal King, $900. Pre-ordered mattresses are expected to be in customer homes in early 2018. Consumers can order KUTSON mattresses from the company website thereafter.
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KUTSON is the only mattress-in-a-box brand that offers dual-side customization and at-home modification capabilities to meet the comfort preference of every sleeper. The KUTSON mattress has a patent-pending modular design with full perimeter edge support, configurable layers, and a temperature regulating comfort layer. KUTSON was created in 2015 by a founder possessing over 25 years of hands-on industry knowledge and experience.
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