NEW YORK, April 27, 2017 /PRNewswire/ -- On the heels of being shortlisted for 2017 Small Agency of The Year by The Holmes Report and being named a finalist for client work in two Sabre Award categories, Kwittken, an MDC Partners Inc. agency, today announced a realignment of its U.S. executive and New York leadership account teams to have a greater focus on specialty areas of growth and its ongoing expansion into digital, social, content and integrated offerings for clients across B2B and B2C sectors.
The realignment will establish two main centers of excellence in the U.S.: a Brand Strategy Group and a Global Corporate Group. Shanee Goss, an Executive Managing Director who joined the agency from FleishmanHillard in 2015 to lead the New York office, will also now lead the Brand Strategy Group. Gabrielle Zucker, an Executive Vice President, Partner and Co-founder of Kwittken will also now helm the agency's Global Corporate Group. Both Shanee and Gabrielle will continue to report to Aaron Kwittken, the agency's Global Chairman, Founder and CEO.
"We recognize that brands today are starved for agency partners who deeply understand their businesses with asset-driven approaches that are digital by design and truly resonant with what's happening in the cultural and enterprise zeitgeist," said Aaron Kwittken, Global Chairman and CEO.
He added, "We have been and always will be client-centered, using the best elements of design thinking to help our clients solve complex communications challenges. With this new alignment, we will now be able to nurture a more specialty-based approach to serving clients where we have deep experience and passion within certain verticals, but always still under one P&L. With an integrated communications offer that spans both B2C and B2B clients, this move reflects our success over the past several years in becoming an elite, multi-specialist agency that services both corporate and consumer clients' needs. It also allows our staff to truly pursue their personal passions and work on clients that will benefit most from those interests."
Kwittken Brand Strategy Group
The Brand Strategy Group will oversee current and prospective client engagements in the health, wellness, beauty, retail, CPG, luxury, home goods, fashion, consumer technology and lifestyle sectors, among others. The group will also oversee the agency's growing design studio, brand planning and analytics capabilities across all clients as well as the agency's integrated communications strategy function, led by Jeff Maldonado, a Group Account Director who joined the Kwittken team in 2016, from Turner and before that, FleishmanHillard.
Kwittken Global Corporate Group
The Global Corporate Group will oversee teams specializing in B2B and corporate communications, financial services, asset management, fintech, healthcare, medtech, education, telecommunications and professional services, among others. The group will also oversee the agency's cross-border work and global client service offerings in the U.K., Canada and through affiliates across Asia-Pacific, Latin America, Europe, the Middle East and Africa. As part of this realignment, Kwittken's wholly owned London and Toronto offices will report to Gabrielle Zucker.
The group will also house the agency's well-established Special Situations Group (issues/crisis management). Earlier this year, Stephen Gilmore, formerly with Grayling and Glover Park Group, joined the agency as a Group Account Director to help manage the Special Situations Group and support the agency's growing roster of corporate clients.
Kwittken Content Labs
The Brand Strategy and Corporate Groups together will jointly oversee the agency's "Content Labs" practice, which encompasses its digital, social, influencer and content capabilities as a shared service. Matt Arnhols, Kwittken's Director of Digital Strategy, joined Kwittken from Taylor in 2016 to lead the agency's digital offerings, one of the fastest-growing parts of the agency.
New York Leadership Team Staff Promotions
As part of this re-alignment, Kwittken also promoted agency veterans Rita Covey to Senior Account Director to lead its consumer lifestyle practice, Dara Cothran to Senior Account Director to run its consumer electronics and technology practice, Monique Krasniqi to Account Director to run the agency's practice covering the innovation, design, emerging growth and disruptor space and Kyra Cyphers to Account Director in the agency's Global Corporate Group.
Kwittken is a global communications agency that combines design thinking with the most impactful elements of PR, influencer engagement, social and digital media and content marketing. A multi-specialist agency serving clients across dozens of industry sectors, Kwittken works with clients such as American Express, Amadeus, Oppenheimer, Amway, Bank of Montreal, CGI, IRONMAN™, BMW, Deloitte, Dataminr, Hisense, Pantone, S&P Global, Stryker Corporation, Windstream and Wyndham Hotels.
Headquartered in New York City with offices in London and Toronto, Kwittken has been a part of the MDC Partners network since 2010. For more information, visit kwittken.com
Contact: Laura Dahlgren