Kyle Busch 'Speeds Up' The Arrival Of M&M'S® Crispy For Fan

M&M'S® Racing Driver Surprises Consumer with Delicious New Product Before It Hits Store Shelves

News provided by

Nov 14, 2014, 12:20 ET

HACKETTSTOWN, N.J., Nov. 14, 2014 /PRNewswire/ -- Fans continue to count the days until M&M'S^® Crispy Milk Chocolate Candies return to stores – but for one fan, that moment arrived faster. A LOT faster.

M&M'S(R) Racing driver Kyle Busch, right, makes a speedy delivery of new M&M'S Crispy to super fan Rose Abbate at her home in Charlotte, NC in response to a plea she made on the brand's Facebook page. The delivery is the just the latest example of how the M&M'S(R) Brand is listening and engaging with fans of M&M'S(R) Crispy even before the product officially returns to stores in January after a 10-year hiatus.

Today, Mars Chocolate North America continued its effort to honor M&M'S^® Crispy fans by delivering an early sample of the much-anticipated product to a consumer in Charlotte named Rose who said she couldn't wait to try it. M&M'S^® Brand looked to the fastest guy they know – Kyle Busch, the talented driver of the No. 18 M&M'S^® Toyota Camry – to race over to her house in a stock car carrying a taste of M&M'S^® Crispy to tide her over.

The delivery is the just the latest example of how the M&M'S^® Brand is listening and engaging with fans of M&M'S^® Crispy even before the product is available nationally in January. Last week for Halloween, the brand surprised one lucky fan by making her suburban Chicago home the only house in the country with M&M'S^® Crispy to give to trick-or-treaters, thanks to a surprise delivery featuring Chicago basketball legend Scottie Pippen.

M&M'S^® Crispy feature a delectable, crispy center covered in rich, creamy milk chocolate, enclosed in a colorful candy shell. This crispy, crunchy and delicious treat is slightly larger than the original milk chocolate variety, and will be featured in a new, eye-catching, bright green bag.

M&M'S^® Crispy will be available in early 2015 at retailers nationwide in Singles (1.35 oz.), Sharing Size (2.83 oz.) and Medium Laydown Bags (9.9 oz.). For more information and to see what other surprises M&M'S^® Crispy fans have in store, visit the M&M'S^® Brand Facebook page at www.facebook.com/mms, the official M&M'S^® Twitter handle @mmschocolate, or www.mms.com.

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.

Photo - http://photos.prnewswire.com/prnh/20141114/158717

SOURCE Mars Chocolate North America