KYU PULSE INTRODUCES A NEW, MORE AGILE APPROACH TO UPEND THE AGENCY NETWORK MODEL

Seamless collaboration based on shared insights and technology across eight world-class companies

NEW YORK, April 2, 2025 /PRNewswire/ -- Introducing kyu Pulse, a network built by the kyu Collective, to offer truly seamless solutions for marketers in a new agency model. This connected collaboration of eight specialty companies is an ecosystem with a global footprint, bringing together award-winning creativity, data and AI innovation, youth-culture marketing, experiential activations, and more. Proprietary tools using the latest AI technology and a unique teaming approach break down the silos that characterize traditional agency holding groups and facilitate more agile, integrated approaches designed for breakthrough impact.

"We have always been about delivering transformative solutions for our clients," said Michael Birkin, CEO of kyu Collective. "With kyu Pulse, we're taking this philosophy to the next level by building a truly interconnected modern and distinctive network that combines the specialized strengths of eight world-class companies because clients have an acute need for a better type of partner. This initiative is not just about efficiency — it's about enabling boundaryless innovation for the brands we serve."

Rick Greenberg, the current CEO and Founder of Kepler, will be the CEO of kyu Pulse. Each company will retain its own identity and leadership structure within the network, reporting to Greenberg. kyu Pulse's network is present in NYC, Los Angeles, Chicago, Philadelphia, Paris, London, Montreal, Toronto, Tokyo, Costa Rica, and Singapore, amongst other destinations in Asia and the Middle East.

kyu Pulse offers collaboration between design, data, and execution experts across member companies which include multidisciplinary global creative agency Sid Lee; data-driven growth agency Kepler; unified customer experience specialist BIMM; data integration and activation consultancy Napkyn; groundbreaking creative studio Digital Kitchen; youth-culture marketing agency Yard; event and experiential marketing company C2; and customer-focused strategy and design consultancy Haigo. kyu Pulse combines the creative brilliance and technical expertise of these companies — and their extensive experience across such clients as Audi, Hasbro, HSBC, L'Oreal, and Warner Bros. — to help brands tackle their biggest business and marketing challenges with agility, vision and confidence.

By removing traditional agency silos, kyu Pulse will enable brands to access bespoke teams tailored to their unique needs, driving smarter, faster solutions with greater impact. This approach is facilitated by kyu's proprietary organizational operating system and marketing activation platform, kyu OS Teaming, which allows strategy leads to instantly search across the network's global offices to create teams across agencies based on required skills and client experience.

The kyu Pulse network uses the Kepler Intelligence Platform (Kip) to propel digital strategies, from audience insights and planning to deployment and optimization. Kip ensures efficient and impactful marketing at every stage. The unique insights and campaign activation platform enables these cross-functional client teams to come together with a common foundation of audience and market insights — as well as a unique set of tools to more cohesively deploy comprehensive programs across marketing venues and touchpoints. 

"This is about rethinking what's possible in an ever-changing industry, and kyu Pulse represents the future of agency collaboration. By uniting our collective companies' distinct capabilities, we've created an agile, high-touch, insight-driven network designed to efficiently partner with modern marketers," said Greenberg. "Our ability to customize teams and leverage shared insights ensures we deliver not only solutions, but also profound impact for our clients."

The potential of kyu Pulse was proven by the group's work to create and launch FILA's "Bellissimo" brand platform, which recaptured the brand's legacy energy and aspiration, and quickly drove 27% site traffic and 78% revenue increases (Google Analytics 7/10-9/30 '24 vs '23). Another example of the network's uniquely flexible approach is Audi RED, a joint venture between Audi and Bimm, that enables Rapid Experience Development tailored to Audi's digital experience needs. 

About kyu Collective
kyu is a strategically-curated global network of best-in-class firms, founded in 2014 to help drive specialization and innovation in the Hakuhodo DY Group. As a collective, kyu seeks to push the boundaries of what creativity can achieve. Headquartered in New York, kyu's members include: ATÖYLE, BEworks, BIMM, C2, Digital Kitchen, Gehl, Ghost Note, Godfrey Dadich Partners, Haigo, IDEO, Kepler Group, Lexington, Napkyn, Neol, Public Digital, RedPeak, Rich Talent Group, Sid Lee, SYPartners, SYLVAIN, Upstatement, and Yard.

SOURCE kyu Collective