The new products, including a Mexican-inspired agave spirit and a Mediterranean-style aperitivo, prove that NA drinks can be every bit as sophisticated and satisfying as conventional spirits
DENVER, Aug. 11, 2025 /PRNewswire/ -- DioniLife, the exclusively non-alcoholic portfolio company founded by spirits industry innovators, is making bold moves in the sober curious drinking space with the launch of two new premium non-alcoholic offerings: La Borosa, an agave spirit line inspired by Mexican tradition, and Pavari 17, a bittersweet aperitivo that captures the spirit of Mediterranean leisure.
La Borosa and Pavari 17
La Borosa delivers on one of the biggest gaps in the NA market: agave-based spirits that actually taste like top-shelf tequila. Made with hand-harvested Blue Agave and aged with oak, it delivers the clean flavor and complexity drinkers expect, without alcohol, sugar or compromise. Offerings include:
La Borosa Blanco (700ml) – <0.5% ABV, 5 calories per serving. Crisp, smooth, citrusy.
Pavari 17 is crafted from 17 botanicals sourced from Italy and Spain, layered over a non-alcoholic Mediterranean white wine. It's sophisticated, citrusy and balanced, bringing aperitivo hour to life, minus the hangover. Available in:
Pavari 17 Spirit (700ml) – <0.5% ABV, 22 calories per serving.For the perfect anytime aperitif moment.
All products are low in sugar, low in calories, vegan and gluten-free.
"With Pavari 17, we wanted to honor the Mediterranean aperitivo ritual — that moment in the day for connection, conversation and celebration — and make it just as enjoyable without the alcohol," said Damian McKinney, CEO of DioniLife. "And with La Borosa, we set out to bring the distinctive, full-bodied experience of tequila to those who aren't drinking alcohol. No more uninspiring options. Just real flavor, made for real moments."
Steve Wilson, DioniLife's Chief of Innovation, echoed this sentiment. "We set out to create something that felt timeless yet modern, not a copy, but a new standard," said Wilson.
"Every ingredient was chosen to deliver a drinking experience that matches, or even surpasses, their full-proof counterparts."
A recent survey found that 58% of Americans plan to try a non-alcoholic beverage in 2025, reflecting a mindful drinking movement and a growing demand for premium NA options. Whether going completely alcohol-free, moderating or embracing "zebra striping," the trend of switching between alcoholic and NA drinks, La Borosa and Pavari 17 fit wherever the good times are happening.
La Borosa and Pavari 17 are available nationwide at www.Borosa.com and www.Pavari.com, as well as leading bars, restaurants and retailers across Colorado, with more states to follow.
About DioniLife Established in 2024, DioniLife is an exclusively non-alcoholic full portfolio company built by spirits industry innovators. The company launched with Mash Gang, a leading non-alcoholic beer, in the United States and the United Kingdom, with plans for global expansion. DioniLife is backed by Invus, the exclusive investment advisor to Artal, a global equity investment firm with offices in the United States, Europe, and Asia.
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