LA CREMA AND PLAYA SOCIETY DEBUT "CHEERS TO WOMEN WINNING" COLLECTION

Limited-edition "Cheers to Women Winning" collection launches, celebrating women in sports ahead of the 2025 AT&T WNBA All-Star.

SONOMA COUNTY, Calif., July 7, 2025 /PRNewswire/ -- La Crema, the WNBA's first official wine partner, is teaming up with trailblazing streetwear brand Playa Society, led by founder and artist Esther Wallace, to launch the "Cheers to Women Winning" capsule collection. Set to release on July 7th at 10am ET on playasociety.com ahead of the 2025 AT&T WNBA All-Star event in Indianapolis, the exclusive collection features tees, hoodies, and totes that fuse La Crema's refined wine aesthetic with Playa Society's courtside edge.

"This collaboration is about giving women their flowers—on and off the court. 'Cheers to Women Winning' is a toast to everyone that's breaking barriers, showing up, and setting the tone. We're excited to partner with La Crema to celebrate the wins, seen and unseen, and the ones still coming," said Wallace.

Fans can explore and learn more about the collection at WNBA Live Fan Festival, a style-forward event featured during the 2025 AT&T WNBA All-Star, where La Crema and Playa Society will host a product unveiling and fashion discussion at La Crema's tasting lounge. The event will showcase the new line, spotlight Esther's creative process, and spark conversations on women's visibility in sports and design.

La Crema, a women-owned and women-led winery long committed to equality and inclusion, has been the WNBA's official wine partner since April 2024. With partnerships with teams like the Golden State Valkyries, Indiana Fever and Phoenix Mercury, La Crema is committed to fostering community and elevating women's sports across the nation.

"We're thrilled to bring the 'Cheers to Women Winning' collection to life at this year's WNBA Live event," said Hailey Hartford Murray, Co-proprietor of La Crema. "This collaboration with Playa Society celebrates the accomplishments of the incredible women who make this league so special and the unique sense of style they bring to the game and life. W Live is the perfect stage to honor the athletes, creators and fans who continue to push boundaries and redefine what it means to win."

About La Crema

La Crema is a family owned, women-led winery that has set an indelible standard within the wine industry the since its inception in 1979. Acclaimed as American Winery of the Year by Wine Enthusiast Magazine, La Crema wines are produced from the world's preeminent growing regions, resulting in an uncompromised level of quality that is always promised and always delivered. We set the standard for quality-driven winemaking at scale, and cutting-edge practices for sustainable resource conservancy and protection. To learn more, visit LaCrema.com.

About Playa Society

Founded by Esther Wallace in 2018, Playa Society is a lifestyle brand rooted in authentic design and intentional storytelling. It bridges the gap between sports culture, fashion, and community, inviting athletes and fans to express their own narratives through style. With game-changing designs like the "Female Athlete" tee and the "We Told You So" campaign, Playa Society has become a cultural force embraced by WNBA stars and sports fans nationwide. For more, visit playasociety.com.

SOURCE La Crema