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La cuota de ventas de televisores Hisense fue del 14,06% en 2024
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Hisense

Jan 27, 2025, 10:21 ET

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La cuota de ventas de televisores Hisense fue del 14,06% en 2024 y se mantendrá entre los dos primeros puestos a nivel mundial durante tres años consecutivos

QINGDAO, China, 27 de enero de 2025 /PRNewswire/ -- Hisense, una marca líder en electrónica de consumo y electrodomésticos a nivel mundial, ha reforzado su dominio en el mercado mundial de televisores, logrando tres años consecutivos sin precedentes en el segundo mayor volumen de envíos anuales de televisores a nivel mundial. Según el último informe de AVC Revo, Hisense demostró un rendimiento excepcional en 2024, capturando un aumento significativo de envíos interanual del 11,9%, con una participación de envíos del 14,06%. De 2022 a 2024, los televisores Hisense han mantenido constantemente el segundo puesto en la participación de envíos de televisores a nivel mundial durante tres años consecutivos.

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Hisense secures No. 2 spot in global TV shipments for third consecutive year
Hisense secures No. 2 spot in global TV shipments for third consecutive year

En 2024, Hisense consolidó su posición en el mercado mundial de televisores, representando el 14,06% de la cuota de ventas de televisores a nivel mundial. Gracias al patrocinio de importantes eventos deportivos y a la fuerte demanda del mercado de televisores de pantalla grande, Hisense logró una cuota de ventas del 47% en el mercado mundial de televisores de 100 pulgadas o más en 2024, ocupando el puesto número 1 a nivel mundial.

El motor de este éxito es la búsqueda incesante de avances tecnológicos por parte de Hisense. En el CES 2025, la empresa presentó innovaciones revolucionarias, entre ellas el revolucionario televisor LED TriChroma de 116 pulgadas con tecnología de pantalla con atenuación local RGB y la pantalla MicroLED de 136 pulgadas lista para el consumidor, que muestra una visión audaz del futuro del entretenimiento en el hogar. Hisense también está elevando la experiencia de ver televisión a nuevas cotas de personalización y comodidad. Estas innovaciones brindarán a los fanáticos una experiencia inmersiva en la Copa Mundial de Clubes de la FIFA 2025™. "Para mí, las tres palabras clave para 2024 fueron pasión, dedicación e innovación", explicó David Gold, vicepresidente de Hisense International y presidente de Hisense Americas. "Con estas tres palabras clave, pudimos lograr resultados tan sólidos durante todo el año".

Desde impulsar la innovación de pantallas inteligentes de ultra alta definición hasta la creación de tecnología de inteligencia artificial perfecta que funciona detrás de escena; desde el avance de soluciones energéticamente eficientes hasta el impulso de experiencias de entretenimiento inmersivas, Hisense está comprometido con la tecnología que se basa en ofrecer valor real a los consumidores y mejorar la forma en que las personas viven, se conectan y disfrutan los momentos que más importan.

Acerca de Hisense

Hisense es una marca líder mundial en electrodomésticos y productos electrónicos de consumo. Según Omdia, Hisense ocupa el segundo puesto a nivel mundial en cuanto a envíos totales de televisores y el primer puesto en cuanto a televisores de más de 100 pulgadas. La empresa se ha expandido rápidamente para operar en más de 160 países y se especializa en productos multimedia, electrodomésticos e información informática inteligente.

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