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La Feria de Cantón, totalmente reanudada, atrae la atención del mercado de Oriente Medio
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Canton Fair

Apr 06, 2023, 12:10 ET

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GUANGZHOU, China, 6 de abril de 2023 /PRNewswire/ -- Chu Shijia, vicepresidente y secretario general de la Feria de Cantón, director general de China Foreign Trade Centre, encabezó recientemente una delegación a Kuwait, Qatar y los Emiratos Árabes Unidos ("EAU") para llevar a cabo la promoción de la Feria de Importación y Exportación de China ("Feria de Cantón" o "la Feria"), lo que supuso la primera promoción internacional de la Feria desde la transición de China hacia la optimización de la prevención y el control de epidemias.

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22521680771261__pic_hd

La promoción pretende mostrar la nueva imagen de la Feria de Cantón, destacando su perfecta integración de las experiencias online y física. De este modo, espera atraer a compradores internacionales para que participen en la Feria, que ha despertado un gran interés en los círculos empresariales de Oriente Medio.

Oriente Medio, un importante mercado entre los países de la Iniciativa Belt and Road, ha sido siempre una de las principales fuentes de compradores de la Feria de Cantón. Teniendo en cuenta las características únicas del mercado local, la delegación llevó a cabo una serie de actividades publicitarias y promocionales, tales como:

  • realizó presentaciones especiales en Kuwait y los EAU,
  • firmó acuerdos de cooperación con la Cámara de Comercio e Industria de Qatar y el LULU Group International de los EAU,
  • se puso en contacto con los departamentos de promoción comercial de los tres gobiernos, así como con la Cámara de Comercio e Industria de Kuwait, la Cámara de Comercio e Industria de Qatar y otras destacadas organizaciones empresariales,
  • visitó X-cite, LULU Group International y otras grandes empresas de cadenas minoristas, y se reunió con clientes VIP de la Feria de Cantón, como Abuissa,
  • realizó investigaciones sobre el Recinto Ferial Internacional de Kuwait, el Centro de Exposiciones y Convenciones de Doha, el World Trade Center de Dubai y otras organizaciones locales de convenciones y exposiciones,
  • se reunió con compañías aéreas de renombre, como Qatar airways, para explorar posibles oportunidades de colaboración.

La 133ª Feria de Cantón reanudará plenamente la exposición física y promoverá enérgicamente los aspectos más destacados a través de una serie de actividades promocionales, incluyendo la puesta en uso de la sala de exposiciones ampliada, la ampliación de la exposición y la adición de nuevas áreas de exposición relacionadas con temas particulares, para atraer a los círculos empresariales locales.

En el futuro, el Centro de Comercio Exterior de China mantendrá un estrecho contacto con las organizaciones industriales y comerciales de Oriente Medio, hará hincapié en los niveles de servicio al cliente, mejorará la satisfacción del cliente, utilizará la Feria de Cantón como plataforma para la promoción comercial, ayudará a China y a Oriente Medio en los intercambios económicos y comerciales, y promoverá la cooperación internacional en el marco de la Iniciativa de la Franja y la Ruta.

Para recibir las últimas noticias sobre la 133ª Feria de Cantón, regístrese en https://invitation.cantonfair.org.cn/BuyerUser/RegisterUser?MediaType=16. 

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