La Liga North America Launches #BringUSTheGame

NEW YORK, Nov. 1, 2018 /PRNewswire/ -- Today, LaLiga North America and soccer fans across the country joined to launch the #BringUSTheGame campaign. This national grassroots campaign will highlight the growing popularity of soccer in America and the desire from American fans to bring the greatest soccer league in the world to the US to play the first ever European club regular season match held outside of Europe. #BringUSTheGame launches with a petition rallying American soccer fans to say they want their chance to see some of the best players in the world, including Luis Suárez, Philippe Coutinho, Cristhian Stuani, Portu, and others, competing at the highest level on US soil. The scheduled match between LaLiga champions FC Barcelona and Girona FC will take place at Hard Rock Stadium on January 26 in Miami, Florida.

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"Fans across the country are excited for the chance to see their heroes play here at home. We know that the love for soccer has been growing by leaps and bounds over the years in the United States. Having the best league in the world play this game in Miami will continue to energize the millions of fans in America and accelerate the growth of the US soccer fan base," said Boris Gartner, CEO of LaLiga North America. "This game has the chance to be something special, with real points on the line, and it is our hope that American soccer fans will get to experience the game in person played at its highest level."

Over the past two decades soccer has continued to rise in popularity in the United States. A recent report in Forbes suggests that soccer has the potential to become America's third most popular sport – passing "America's National Pastime" of baseball. That sentiment has translated to continued growth in attendance at MLS games across the country. US soccer fans are also devoted fans of LaLiga. When Real Madrid played FC Barcelona as part of the International Champions Cup in Miami last year, over 1.7 million viewers tuned in on ESPN.

"It is clear that Americans are excited to watch the highest level soccer. We have seen the large numbers of Americans who tune in for the World Cup, Champions League, and LaLiga matches when televised nationally in the United States. We are excited for fans to get the chance to experience that in person, once a year. It is an experience like no other," said Danny Sillman, CEO of Relevent. "With the 2026 World Cup being played in North America, we should embrace and support all efforts done across the board to grow soccer culture in the US."

"All of America's top sports leagues – The NBA, The NFL, and MLB – have played regular season games all over the world to reach international fans and have great success popularizing these sports globally. We firmly believe this will have the same impact in increasing the popularity of soccer here in the US, with more kids playing and more fans watching. We hope all of our partners in the soccer community recognize and support the positive impact of bringing the highest-level soccer to the US will have on turning more people on to the sport," said Stephen Ross, chairman and owner of Relevent.

So far, fans and soccer players across the country have come together to make their voices heard, and help bring high level soccer to the United States. To sign the #BringUSTheGame pledge to support bringing LaLiga soccer match to America visit: http://bringusthegame.com.

About LaLiga North America
Established in 2018, LaLiga North America is a 15-year partnership between LaLiga and Relevent to grow soccer in the U.S. and Canada using the assets of LaLiga, the world's best soccer league featuring internationally recognized clubs and players. LaLiga North America seeks to cultivate soccer culture in the region by increasing engagement with soccer fans and players across North America through consumer related activities including youth academies, development of youth soccer coaches, marketing agreements, consumer activations, and plans to have an official LaLiga Santander match played in the U.S.

CONTACT:
[email protected] 
Ben Sosenko
Senior VP of Communications, Relevent Sports

SOURCE Relevent Sports, LLC

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