L.A. Looks® Launches Third-Annual Nationwide Search For Next Model

Leading Hair Care Brand to Name Fan 2015/2016 'L.A. Looks' Model

May 21, 2015, 14:07 ET from High Ridge Brands

STAMFORD, Conn., May 21, 2015 /PRNewswire/ -- Do you have what it takes to be named 'best tressed'? L.A. Looks® the iconic hair gel brand, has announced that it is on the hunt for a new hair superstar to become the next L.A. Looks model for 2015/2016. The brand's Facebook fans are encouraged to enter now to submit a photo showing off their hottest, red carpet ready "L.A. Look." Male and female fans will vie for the chance to win a trip to L.A. for a professional photo shoot and a surprise VIP experience, including airfare, L.A. car rental, hotel and a trip stipend.

"We are thrilled to once again start our L.A. Looks model search amongst our devoted and stylish fans," said High Ridge Brands Vice President of Marketing Jocelyn Yuan Riddle. "L.A. Looks is a brand dedicated to helping men and women achieve absolute styling performance on the trendiest looks and feel great about their hair. Our yearly model search offers our fans the opportunity to showcase their best "L.A. Look" and compete for a chance to enjoy an incredible trip to L.A."

To enter the L.A. Looks model search contest, women and men 18 and older must visit the L.A. Looks Facebook page, become a fan, and submit a photo through August 2, 2015. Entries will be judged on originality, creativity, quality of photo and overall appeal. Using these criteria, the judges will select 10 women and men for the finalist stage. Starting on August 24, 2015, L.A. Looks will have its fans vote and determine who the two grand-prize winners will be, with the winner announcement to be made on September 13, 2015. The model search will be promoted on high-profile packaging, in a national free standing insert, on social media and the website.

With the great success of the last two L.A. Looks model searches, the brand is excited to have their fans choose the next model that embodies the L.A. Looks' aesthetic and spirit. Winners of this year's model search can look forward to enjoying a glamorous trip and also being featured on high profile L.A. Looks marketing materials as the new face of the iconic hair care brand. 

Visit www.lalooks.com or Facebook.com/LALooks to learn more.

About High Ridge Brands
High Ridge Brands (a Brynwood Partners company) is North America's fifth largest nationally-branded soap manufacturer and distributor of brands such as Zest, VO5, and White Rain. The company also recently acquired Newhall Laboratories, which holds iconic brands such as Soft & Dri®, L.A. Looks®, Dep®, Thicker Fuller Hair®, Zero Frizz®, Pure & Natural® and La Bella®.  For more information, please visit www.newhalllabs.com.

SOURCE High Ridge Brands