LA ROCHE-POSAY TEAMS UP WITH GLOBAL GAMING PHENOMENON NINJA FOR GAMING FOR CAUSE, A 24-HOUR LIVESTREAM CHARITY EVENT TO CHAMPION SKIN CANCER AWARENESS AND PREVENTION

NEW YORK, Sept. 18, 2025 /PRNewswire/ -- La Roche-Posay is proud to announce Tyler 'Ninja' Blevins, the world's leading gamer and a two-time melanoma survivor as partner in cause for skin cancer awareness. Together, they will host Gaming for Cause, an unprecedented 24-hour global livestreaming event on September 19th, 2025, dedicated to raising awareness for skin cancer prevention and detection, and raise funds to organize vital mole checks and skin cancer prevention activities worldwide.

This initiative marks a significant expansion of La Roche-Posay's long-standing commitment to skin cancer prevention and detection through its Save Your Skin program. By leveraging the large reach and influence of the gaming community, La Roche-Posay aims to engage particularly Gen Z and men, who are often less aware of the critical importance of sun safe behaviours. This is evidenced by studies[1] showing, for example, that only 18% of men regularly use sunscreen on their face, compared to 42% of women, highlighting a significant behavioral gap in preventative habits.

THE SAVE YOUR SKIN LEGACY
La Roche-Posay has been committed for 25 years to raising awareness of the importance of prevention and detection of skin cancer. The Save Your Skin program is dedicated to educating people on the risks of sun exposure and advocating for regular mole checks as a life-saving practice.

With skin cancer rates on the rise globally[2], particularly melanoma, the brand recognizes the urgent need to reach every individual with prevention and detection messages. melanoma is usually curable when detected and treated early[3], especially among younger generations. Gaming For Cause is a natural evolution of La Roche-Posay's mission, embracing new platforms and voices to amplify its life-saving message.

NINJA: A CHAMPION FOR THE CAUSE
Tyler 'Ninja' Blevins is more than just a gaming icon; he is a global phenomenon. With an engaged and passionate fanbase of 74 million across multiple digital platforms, Ninja has transcended the gaming industry, bringing an inclusive and powerful message that resonates with audiences globally. Tyler 'Ninja' Blevins embodies La Roche-Posay's core values of authenticity and transparency, anchoring this cause across multiple generations.

However, it is Ninja's personal journey as a two-time melanoma survivor that makes this partnership profoundly meaningful. His personal experience with skin cancer lends unparalleled authenticity and urgency to the Gaming for Cause message, enabling him to connect with audiences on a deeply personal level about the importance of skin health.

"I'm incredibly excited to partner with La Roche-Posay on Gaming for Cause. My personal battle with melanoma has shown me how vital early detection is. This event isn't just about playing games; it's about saving lives by spreading awareness about skin health in a way that resonates with gamers worldwide. Let's play for a purpose!"
Tyler 'Ninja' Blevins

GAMING FOR CAUSE: THE 24-HOUR MISSION FOR SKIN CANCER AWARENESS
On September 19th, 2025, Gaming for Cause will initiate a 24-hour global livestream uniting top gamers, celebrated streamers, influential personalities, and medical professionals. Broadcast on pro-gamers' platforms, Twitch and YouTube, participants will engage in popular video games while educating audiences on skin cancer prevention and detection, and the critical need for mole checks. Viewers are invited to interact, learn, and contribute, empowering them with actionable, life-saving knowledge.

JOIN THE CAUSE: DONATE FOR LIFE-SAVING IMPACT
Gaming for Cause ensures a direct and transparent path for every donation. Funds are channeled straight to the Union for International Cancer Control (UICC). Through our strategic partnership, UICC will fund crucial mole checks and skin cancer prevention activities in communities across the world through a network of local NGOs. Customized donation ladders will also be in place on key players streamers channels to further incentivize contributions and maximize impact.

"We are incredibly proud to launch 'Gaming for Cause' and unite the power of gaming with our dermatological expertise. This event represents a bold step forward in our 'Save Your Skin' mission, allowing us to reach and educate millions about skin cancer prevention and detection. By partnering with Ninja and the UICC, we are confident that we can make a profound and lasting impact on global skin health. We anticipate that Gaming for Cause will not only raise crucial funds and awareness but also establish a new model for health education and charitable engagement within the gaming world."
Alexandra Reni-Catherine, La Roche-Posay Global General Manager

"We are delighted to join forces with La Roche-Posay and Ninja on 'Gaming for Cause'. This innovative collaboration allows us to reach vital new audiences with critical messages about skin cancer prevention and early detection. The funds raised will directly support our network of local organizations to deliver life-saving mole checks in communities around the world, making a tangible difference in the action against cancer."
Cary Adams, CEO of the Union for International Cancer Control (UICC).

For more information and to support "Gaming for Cause 2025," please visit www.gamingforcause.laroche-posay.com

ABOUT LA ROCHE-POSAY
In 2025, celebrates 50 years of life-changing dermatological skincare solutions. Created by a pharmacist in 1975, the brand is now present in over 60 countries and is recommended by over 100,000 dermatologists worldwide. It provides a unique range of daily skincare developed for every skin type, from newborns to cancer patients, from UV protection to repairing fragilized skin. Formulated with a minimal number of ingredients and rigorously tested for efficacy and safety, La Roche-Posay partners with the medical community to advance dermatological care. Committed to both skin health and the environment, our products are manufactured in factories using 100% renewable energy, and we continuously strive to reduce our environmental impact through initiatives like eco-conscious packaging. Learn more at www.laroche-posay.com and follow us on Instagram, TikTok, YouTube and Facebook.

ABOUT NINJA (TYLER BLEVINS)
Tyler "Ninja" Blevins is one of the most recognizable gaming and entertainment personalities in the world. With more than 67 million fans worldwide on major digital networks, Blevins turned into a cultural phenomenon in 2018, after he streamed on Twitch playing Fortnite alongside rappers Drake, Travis Scott, and Pittsburgh Steelers wide receiver Juju Smith-Schuster. Since then, he's gone on to do a number of 'firsts' in the gaming and creator space such as: fulltime multi-casting live streaming on Twitch and YouTube; first cosmetic skin in Fortnite; Chief Innovation Officer at GSQ; investor in TMRW Sports' TGL; Nutcase and more. Tyler is one of TIME Magazine's 100 Most Influential People of 2019 and sponsor of the Ninja Esports Lounge at the Matilda R. Wilson Boys & Girls Clubs location in Auburn Hills, Michigan. With a massive global following, Ninja continues to be a pioneering figure in gaming & entertainment.

ABOUT THE UNION FOR INTERNATIONAL CANCER CONTROL (UICC)
The Union for International Cancer Control (UICC) is the largest and oldest international cancer organization. Founded in 1933, UICC has over 1,100 member organizations in 170 countries and territories. UICC's mission is to both unite and support the cancer community in its efforts to reduce the global cancer burden, promote greater equity and ensure that cancer control remains a priority on the global health and development agenda. 

Contact:
[email protected]

¹ Holman, Dawn M et al. "Patterns of sunscreen use on the face and other exposed skin among US adults." Journal of the American Academy of Dermatology vol. 73,1 (2015): 83-92.e1. doi:10.1016/j.jaad.2015.02.1112
² Arnold M, Singh D, Laversanne M, Vignat J, Vaccarella S, Meheus F, et al. "Global burden of cutaneous melanoma in 2020 and projections to 2040" - JAMA Dermatol, Published online 30 March 2022; doi.org/10.1001/jamadermatol.2022.0160
³ Allan C. Halpern, MD, Ashfaq A. Marghoob, MD, Ofer Reiter, MD, "Melanoma overview - A Dangerous Skin Cancer", skincancer.org

SOURCE La Roche-Posay