L.A. Times Says Wrists are Sporting Watches Again. Gideon's Jewelry Says, "You're Welcome"
With wristwatches now becoming the men's fashion craze, customers turn to Gideon's Fine Jewelry for guidance
20 Aug, 2012, 12:40 ET
LOS ANGELES, Aug. 20, 2012 /PRNewswire/ -- Those who keep an eye on trends couldn't help but observe fewer naked wrists this summer. Along with pant cuffs rising up the ankle and bags with handles, 2012 will perhaps be remembered as the year men put their watches back on. The business pages of The Los Angeles Times reported yesterday in a piece titled "Watches are Back in Vogue," by Shan Li, that Angelenos (and by extension, the whole country) have abandoned the smartphone-as-timepiece ethos. Perhaps it was the battery death anxiety, and perhaps it was the infernal pocket digging, but the likeliest culprit of all is the fashion on display at retailers like Gideon's Fine Jewelry.
At Gideon's, the staff is a little more humble than that, and they suggest looking toward the media. As noted by Li, the influence of popular period pieces like TV's "Mad Men" and "Boardwalk Empire" shouldn't be underestimated. They've pointed to vintage and retro styles as the progenitors of this fad, and it stands to reason; skinny ties and more conservative, form-fitting suits have definitely sprung from the latest wave of nostalgia. However, with Gideon's selection of MontBlanc watches, along with other brands that put classic craftsmanship in full view, watches also seem to be a reminder of what it was like to wear a world-class artisan's work on your person, full time.
But the trend doesn't only reflect an upswing in men's wrist wear. Women are being spotted trying on watches as well, as are teenagers. All this apparently contributed to 19% growth in the past year for the Swiss watch industry. Michele watches, for instance are among Gideon's top sellers. "Our selection of Michele watches is staggering, actually," they say. Women's watch trends don't look quite the same as men's popular watches. Gideon's collection includes brilliant colors, and elegant styles. The eye-catching displays on the Michele Urban Mini Collection are an example of a return to the days when your timepieces reflected your personality. As noted by the Los Angeles Times piece, your smartphone looks just like everyone else's smartphone after all; your watch, on the other hand, is pure you.
The next fashion trend to be pulled from the vaults is anyone's guess. Gideon's Jewelry has a suggestion, however: "We're starting to see young people buying some gorgeous MontBlanc pens," says Gideon of Gideon's Jewelry. "I won't mind if that's what starts trending next."
To view the selection at Gideon's Jewelry, head to www.gideonsjewelry.com.
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SOURCE Gideon's Fine Jewelry
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