Lab-Grown Diamond Pioneer MiaDonna Increases Commitment to the Greener Diamond Foundation

NEW YORK, Feb. 12, 2019 /PRNewswire/ -- MiaDonna, the industry forerunner in lab-grown diamonds, is proud to announce their continued commitment to donate a portion of retail profits to the Greener Diamond, with an increased commitment of 25% in 2019. This marks the third consecutive year that MiaDonna has raised their contribution to the foundation from 5% to over 20%, which works to free innocent children oppressed by the active conflict diamond mining industry.

Since launching MiaDonna in 2005, Founder and CEO Anna-Mieke Anderson has dedicated her life to building a globally admired lab-grown diamond company that continues to push boundaries to create a socially responsible diamond trade. Together with MiaDonna, the Greener Diamond provides solutions to stop unethical diamond mining so that communities negatively impacted by the harvesting and trading of earth-mined diamonds can heal and rebuild. The foundation, which is funded entirely by MiaDonna customers and exclusively run by volunteers, uses these contributions to support education programs, urgent relief programs, and agricultural farms in Sierra Leone and Liberia where former child soldiers are now supported to grow food instead of mining for diamonds.

Pioneering change has been ingrained in the company's ethos from inception. In addition to being one of the first to implement sustainable manufacturing practices, which extend into the use of recycled metals and crafting pieces domestically, MiaDonna has shown forward-thinking in anticipating consumer needs. Since the launch of their online platform in 2007, MiaDonna has created innovative programs to reduce the gap between brick-and-mortar retail and e-tail, such as the brand's Home Try-On Jewelry Program, which removes the risks associated with making large purchases online.

"MiaDonna is dedicated to making a difference – over the last decade we have created our own projects that restore diamond-mining communities and visit each location to ensure we're making a serious impact," said Anna-Mieke Anderson, Founder and CEO of MiaDonna. "It's important to us to offset the negative environmental and social impacts of traditionally mined diamonds with projects that can truly change the lives of the people who are most affected by the industry."  

MiaDonna has also pledged to positively impact the environment in the United States through their partnership with One Tree Planted, a nonprofit working to keep the planet resilient. Through the collaboration, one tree is planted for every purchase made.

"We're proud to make a positive social and environmental impact in our hometown, Portland, Oregon, through One Tree Planted. Their commitment to social responsibility and reforestation efforts closely align with our endeavors to reverse the damage diamond mining creates on the environment," said Anderson.  

About MiaDonna:
Established in 2005 in Portland, Oregon, MiaDonna is a leading retailer of lab-grown diamonds and fine bridal jewelry handcrafted in America. Founded by a mother passionate to create change in the world, MiaDonna was established with a single objective: to offer consumers a beautiful, ethical and affordable diamond that would help free innocent children oppressed by the active conflict diamond mining industry.

More information can be found on MiaDonna.com.

Media Contacts:
Nike Communications
Amelia Lovaglio ([email protected])
Annie Maines ([email protected])

SOURCE MiaDonna