CHICAGO, July 8, 2016 /PRNewswire/ -- Label Insight, the leading provider of data solutions that power transparency between CPG brands, retailers and consumers, expresses its support for the recently passed Senate bill that calls for a Federal Standard for GMO labeling.
"As an organization that believes in the advancement of transparency between food manufacturers, retailers and consumers, Label Insight supports this legislation," said CMO, Patrick Moorhead. "There is a clear consensus that consumers want to know more about what is in their food and how it is produced, and expect manufacturers to provide that information."
Federal endorsement of legislation such as the National GMO Disclosure Bill clearly demonstrates that consumers' mandate for more accurate and transparent information about their food is one that Government and Industry can no longer ignore.
Label Insight's independent research study earlier this year, titled "Food Revolution" further highlights consumer demand for product transparency. The study found that:
- 94% of consumers say it is important to them that the brands and manufacturers they buy from are transparent about what is in their food and how it is made
- 83% say they would find value in having access to more in-depth product information
- 67% say manufacturers should be the party responsible for providing product information to consumers
The Grocery Manufacturers Association (GMA), and Food Marketing Institute (FMI) have also proclaimed their support for this legislation. Along with a group of consumer companies and retailers, the GMA and FMI launched the SmartLabel™ initiative last year. The SmartLabel initiative provides a new, industry-wide standard for product transparency, giving consumers a way to access more detailed product information via digital labels accessible from smartphones, tablets and computers.
SmartLabel offers a means for food manufacturers to comply with Federal GMO Disclosure requirements, while minimizing the impact to physical packaging and delivering this information to consumers in their preferred format of digital labels via smartphone. Label Insight is a top provider of SmartLabel solutions, and the company's data and tools power more than 78 percent of the 1,150 product pages currently available on SmartLabel.org.
Label Insight helps manufacturers easily participate in the SmartLabel initiative through their SmartSPEC solution, one of many ways that Label Insight is helping to deliver more complete, accurate and transparent product information to consumers.
To request more information or schedule a consultation with Label Insight about its SmartLabel solutions, click here.
About Label Insight
Label Insight is the leading provider of data solutions, powering transparency between CPG brands, retailers and consumers. The company's cloud-based product data engine enables CPG brands and retailers to transform basic product data into smart attributes, providing a deep understanding of their product set. Label Insight offers an unmatched level of data, generating 15,000 attributes - such as nutrients and allergens - per product. These attributes serve as building blocks for a live view of data for more than 300,000 products across 17,000 brands, totaling over 80 percent of the U.S. retail food and beverage market. Label Insight customers use this deep level of product data to provide greater transparency to consumers; maximize category growth potential; easily participate in industry and government initiatives, such as SmartLabel™; and create more connected omni-channel experiences. To learn more about Label Insight, visit www.labelinsight.com.
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SOURCE Label Insight