Label Insight Shares Strategies for Product Transparency at The Big Natural

CHICAGO, May 25, 2017 /PRNewswire/ -- Label Insight, the market leader for product transparency, continues its support for the Consumer Packaged Goods industry as the Title Partner of The Big Natural. Label Insight's leadership team will participate in several sessions at the event, taking place June 7-9 at The LINQ in Las Vegas. As the Natural Product Association's inaugural event, The Big Natural will offer industry-driven educational sessions and workshops, bringing together industry leaders and innovators to educate, empower and drive the industry forward.

"Label Insight is pleased to be the Title Partner of The Big Natural," said Patrick Moorhead, CMO of Label Insight. "As the natural products industry continues to flourish and brands compete for the natural products consumer, those who provide the transparency consumers seek will be poised for success. As the leader in product transparency, we look forward to sharing effective strategies and best practices with the natural products industry."

Label Insight's participation in The Big Natural extends the company's efforts to promote product transparency by enabling access to complete and accurate product information. As part of that mission, earlier this year Label Insight joined forces with Nielsen to help CPG companies better understand product trends and create better personalization for the wellness consumer.

The strategic alliance with Nielsen produced a new ingredient and label measurement tool, Nielsen Product Insider, for the CPG marketplace. This tool combines ingredient and attribute data from Label Insight and retail measurement sales data from Nielsen to help CPG and retail clients bridge the transparency gap and better understand how ingredients and label claims are performing across the store, a key need for companies attending The Big Natural show.

Label Insight sessions at The Big Natural include:

• What's Natural Anyway?
  Andrew Mandzy, Director of Strategic Insights, Nielsen and Ronak Sheth, Label Insight, Chief Customer Officer
• Fireside Chat: One on One with the Honest Company
  Laurel Angelica Myers, Senior Director, Purpose & Impact, The Honest Company and Paul Schaut, CEO, Label Insight
• Inside the SmartLabel™ Journey: Lessons Learned and Recommendations from Challenger Brands
  Moderated by Kira Karapetian, VP of Marketing, Label Insight
• How Rich Data is Powering Great Experiences for the Natural Products Consumer
  Moderated by Patrick Moorhead, CMO, Label Insight
• Case Study: Ingredient Storytelling
  Moderated by Dagan Xavier, Cofounder, Label Insight

About Label Insight: Label Insight is the market leader for transparency, enabling access to complete and accurate product information for nearly 400,000 products, representing 80% of the top purchased CPG products in the U.S. The company's product transparency engine powers data driven solutions for brands, retailers, researchers, analytics providers, government agencies and consumer applications by capturing and enhancing data contained on the packaging and labeling of food, pet, and personal care products. Label Insight customers use this data to provide greater transparency to consumers; easily participate in industry and government initiatives, such as SmartLabel; create more connected omni-channel experiences; and maximize category growth potential.

SOURCE Label Insight

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