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Label Insight to Share Key Strategies at FMI Connect To Empower Brands Implementing SmartLabel

Vice President of Sales, Dave Byman, to shed light on the food industry's latest transparency initiative and demonstrate best practices for a successful SmartLabel implementation


News provided by

Label Insight

Jun 16, 2016, 09:00 ET

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CHICAGO, June 16, 2016 /PRNewswire/ --  Label Insight, the leading provider of SaaS data solutions that power transparency between CPG brands, retailers and consumers, announces that Label Insight VP of Sales, Dave Byman, will present at FMI Connect 2016 on Tuesday, June 21 and Wednesday, June 22 at McCormick Place in Chicago.

Byman, who has spent his career consulting CPGs and retailers on strategies for innovation, merchandising, marketing, and operational execution, will represent Label Insight's standing as a market leader helping brands bring product transparency to market with SmartLabel. As the industry comes together around this standard, Label Insight is leading the charge with a best-in-class SmartLabel solution suited for rapid scale.

"Consumer demand for product transparency is at an all-time high," said Byman. "Driven by an expectation from consumers to be able to access and curate in-depth product information at any time, brands and manufacturers are presented with an opportunity to implement an efficient, accurate solution that ultimately helps meet consumer needs."  

FMI Connect is the premier food retail event, drawing thousands of industry leaders each year. The event is designed to help attendees stay relevant based on evolving consumer needs. FMI Connect 2016 will feature topics ranging from supply chain and technology solutions, to food safety and consumer insights.

Byman, who will be accompanied by Label Insight's CEO and co-founders, will present two sessions at the event:

  • Health & Lifestyle Bite: The SmartLabel Initiative: A Differentiator for Private BrandsTue. June 21 | 1:45 PM - 2:15 PM | Health & Wellness Pavilion Byman will provide insights into how retailers can participate in the SmartLabel initiative and capitalize on the opportunity to fulfill consumer demands for in-depth product information.
  • Getting Smart About SmartLabel Wed. June 22 | 2:00 PM - 2:20 PM | SmartLabel Mini Lab, Booth 855 Byman will present a 20-minute session on the successful SmartLabel implementations by brands such as Unilever and Pascha Chocolate.

Label Insight will also be launching a new Food Revolution Study highlighting the effects of consumer demand on the food industry as a whole. Label Insight will be exhibiting in Booth 956 within the SmartLabel Pavilion.

To learn more about the company, visit www.labelinsight.com.

About Label Insight
Label Insight is the leading provider of SaaS data solutions that power transparency between CPG brands, retailers and consumers. The company's cloud-based product data engine enables CPG brands and retailers to transform basic product data into smart attributes, providing a deep understanding of their product set. Label Insight offers an unmatched level of data, generating 15,000 attributes - such as nutrients and allergens - per product. These attributes serve as building blocks for a live view of data for more than 300,000 products across 17,000 brands, totaling over 80 percent of the U.S. retail food and beverage market. Label Insight customers use this deep level of product data to provide greater transparency to consumers; maximize category growth potential; easily participate in industry and government initiatives, such as SmartLabel™; and create more connected omni-channel experiences. To learn more about Label Insight's, visit www.LabelInsight.com.

SOURCE Label Insight

Related Links

http://www.labelinsight.com

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