Lady Grouplove Designs Women's Product Capsule For Volcom

Volcom Women's Partners With Hannah Hooper Of Grouplove For A Music + Fashion Infused Collection

May 28, 2015, 11:07 ET from Volcom

LOS ANGELES, May 28, 2015 /PRNewswire/ -- Volcom Women's is proud to present an exclusive design collaboration with musician, Hannah Hooper of Grouplove: the Lady Grouplove for Volcom collection.

Photo: http://photos.prnewswire.com/prnh/20150528/219029

In partnership between the brand and musician the collection offers an eclectic array of easy to wear styles. Ranging from denim jackets to matching crop top and leggings, the collection is highly reminiscent of Hooper's unique and distinct stage costumes. Largely incorporating the musician's artwork on the designs – Lady Grouplove for Volcom is an authentic blend of music and fashion.

"What made this collaboration special was that Hannah Hooper shared her favorite pieces from the road and together we drew inspiration for what would become Lady Grouplove for Volcom," shares Kristy Michaels, Volcom Global Design Director.

Hooper adds, "I really feel like we made something that I can identify with and, most important, a line I can wear. I felt right at home with the Volcom ladies so the Lady Grouplove for Volcom line came together pretty effortlessly."

The collection is available nationwide for purchase on June 1, 2015 at Volcom stores, Volcom.com, Tilly's locations, Tillys.com and retailers where Volcom is sold. To celebrate the launch of the collection, Grouplove will be performing at the select Tilly's locations below.

PROMOTIONAL PERFORMANCES:
June 27th, Tilly's store Long Beach
June 28th, Tilly's store Irvine Spectrum

ABOUT VOLCOM:
Volcom was founded in 1991 on the belief that there is a higher level of consciousness to be found within one's self through the internal and external journeys that board-sports, music, art and film provide. The company prides itself on making quality apparel, outerwear, footwear and accessories that not only exemplify the lifestyle, but also enhance the ability to live it. By being the first to combine surfing, skating and snowboarding under one brand from inception, a new future was forged and a generation of liberation was born. For over two decades Volcom has been TRUE TO THIS... the quest for Spiritual Intoxication. For more information, please visit www.volcom.com. Volcom is part of the Kering Group, a world leader in apparel and accessories, which develops an ensemble of powerful Luxury and Sport & Lifestyle brands. www.kering.com

ABOUT GROUPLOVE:
Grouplove is an American indie rock band that was formed in 2009 by Hannah Hooper (vocals, keyboards), Christian Zucconi (vocals, guitar), Sean Gadd (bass, vocals), Andrew Wessen (guitar, vocals), and Ryan Rabin (drums). Grouplove formed out of a friendship between the five members of the band. They played their first show at El Cid in Los Angeles on May 10, 2010. Later that year, the band went on tour with Florence and The Machine on the west coast, and then The Joy Formidable on the east coast. By November, Nylon Magazine recognized Grouplove as one of the top ten in the "Best New Bands in 2010."

CONTACT: Herschel Hermosa
310.246.0983
Herschel@Bollare.com

 

SOURCE Volcom



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