Laith Murad Joins PIRCH As Chief Marketing Officer

Nov 04, 2015, 15:00 ET from PIRCH

SAN DIEGO, Nov. 4, 2015 /PRNewswire/ -- PIRCH, the leading purveyor of luxury appliances for kitchen, bath and outdoor, announced today the appointment of Laith J. Murad to the newly created position of Chief Marketing Officer. This appointment significantly supports the rapid growth of the PIRCH brand in the affluent kitchen, bath and outdoor space as it expands beyond its eight current locations nationwide into new markets, including the unveiling of an East Coast flagship in SoHo, slated for May 2016. 

In his new role, Mr. Murad is responsible for overseeing the growing awareness of the PIRCH brand and its offerings. He will have customer growth and retention strategies, public relations, events, creative and digital departments reporting to him. He will report directly to Jeffery R. Sears, CEO.

Mr. Murad joins PIRCH from Yahoo Inc., where he was Vice President, Marketing focused on growth strategies, as well as customer acquisition and retention. During his three year tenure, he received the "Excellence Award" in 2014 for outstanding individual performance, and was awarded the peer nominated Super Star in 2013 for creating "The Daily Yahoo", a personalized daily mail that reaches 40M users.  Previously, Mr. Murad began his professional career at Neiman Marcus, starting as an assistant buyer, then moved into Marketing, where he managed the InCircle loyalty program focusing on partnerships, financial plans, and growth strategies.  He spent 9 years at Brierley + Partners, as an SVP of Strategy leading loyalty and CRM initiatives for many retailers, including Bloomingdale's, American Eagle Outfitters, Nike, Men's Wearhouse, JCPenney, GameStop, and more. Laith is a member of the Board of Directors at the Direct Marketing Association.

"We are pleased to warmly welcome Laith to our PIRCH family," said co-founder and CEO Jeffery R. Sears. "We are confident that his strong combination of strategic and operating experience in marketing management and customer development, along with his digital and social media expertise in the consumer sector, developed throughout his career at Yahoo, will serve our mission in the expansion of PIRCH as we look to our future growth goals in achieving industry leadership."

"I am delighted to be joining PIRCH at such an exciting and explosive time in this brand's history," commented Mr. Murad. "I have always appreciated companies that are focused on delivering an elevated shopping experience to its guests, and PIRCH has broken new ground in the appliance,  plumbing, and outdoor sales industry. We are providing a unique environment for guests, designers and the trade where they can come and get inspired, try the products before they buy them, with prices that are the same as our competition. I look forward to identifying new ways for PIRCH to reach the consumer audience and deepen its relationships within the industry."

Scott Dahnke, Managing Partner at Catterton, investors in PIRCH, commented "Laith brings considerable complimentary skills and expertise to PIRCH from his background in the consumer arena and recent years at Yahoo leading digital and marketing growth initiatives. As we look to build the digital platform and customer acquisition strategies, and continue to further develop the awareness of PIRCH as one of the country's leading innovators in retail, Laith will spearhead the overall marketing strategy as it expands across all platforms and add to the very strong executive leadership team in place."

Mr. Murad earned an M.B.A with a concentration on Consumer Behavior and Strategy from Southern Methodist University and a B.B.A. from University of Wisconsin – Madison. Mr. Murad will be based at PIRCH headquarters in San Diego.

About PIRCH 


PIRCH was founded in 2009 by a group of seasoned entrepreneurs and business leaders who set out to prove that shopping for appliances and plumbing products could be inspirational. Now in the midst of a national expansion, the award-winning store has redefined not only an industry, but retail at large.

Driven by an unbridled passion to reinvent the entire retail shopping experience, PIRCH carefully curates and presents only "best of class" brands for indoor- and outdoor kitchens, the laundry room and the bath. The result is a "one-stop-shop" where guests can focus on what they want to do, rather than what they want to buy. 

In an unparalleled commitment to a seamless shopping experience, PIRCH inspires first its customers to dream — and then boldly goes where its competitors fear to tread; indeed, the company manages the entire process, including delivery, installation and service by PIRCH team members.

Fostering a culture of hospitality and kindness, PIRCH welcomes entering visitors at Bliss Café, with complimentary signature beverages. Guests are then invited to embark upon an endless journey of inspired living. From design ideas to culinary instruction, the PIRCH experience is best described as magical. For more information visit