LALIGA Becomes First European Soccer League to Partner with Polymarket in the United States and Canada

As the Official and Exclusive Prediction Market Partner of LALIGA in the U.S. and Canada, Polymarket will provide the continent's growing soccer fanbase with more opportunities to engage with their favorite league and players

NEW YORK, April 2, 2026 /PRNewswire/ -- LALIGA North America announced today a multi-year partnership with Polymarket, the world's largest prediction market, becoming the first European soccer league to do so.

As the Official and Exclusive Prediction Market Partner of LALIGA in the United States and Canada, Polymarket will offer LALIGA fans the ability to engage with Spain's premier soccer league and its stars at an unprecedented level.

"Soccer's growth, especially in North America, is spearheaded by young, diverse and multicultural audiences who consume the game across multiple screens, so it's our goal to continue to engage these demographics in new and unique ways," said Boris Gartner, Relevent CEO & Partner. "It's imperative we go beyond traditional engagement efforts in order to bring these audiences closer to the beautiful game than ever before, and we couldn't think of a better partner than Polymarket to achieve that."

For LALIGA North America, the partnership with Polymarket is a testament to the long-term investment and growth in the region as a result of the 20-year joint venture between LALIGA and Relevent launched in 2018. Polymarket joins a robust roster of regional partners including Walmart, Lowe's, McDonald's, Verizon, Remitly, and Panini, among others.

The multi-year partnership with Polymarket includes premium broadcast visibility, fan-focused digital and social programming, and exclusive fan experiences such as VIP match hospitality and virtual meet-and-greets with LALIGA legends. Polymarket will also receive exclusive rights to use LALIGA and club intellectual property in connection with LALIGA matches.

Through this partnership, LALIGA and Polymarket will collaborate to establish a responsible and transparent framework that promotes innovative fan participation while upholding the highest standards of sporting integrity, leveraging Polymarket's recently announced next-generation sports integrity platform launched in partnership with Palantir Technologies and TWG AI.

"Our goal is to give fans a more expressive way to follow the game, where opinions on players, matches, and season outcomes can be reflected in real time," said Shayne Coplan, Founder and CEO of Polymarket. "Partnering with LALIGA brings that level of interaction to one of the most passionate global fanbases and introduces a new, more dynamic way for North American audiences to engage with the league."

Polymarket has rapidly established itself as the prediction market partner of choice for major sports leagues, having announced partnerships with MLB, NHL, UFC, and MLS, which includes serving as the exclusive and official prediction market for MLS Cup, MLS All-Star, and Leagues Cup.

About LALIGA North America
LALIGA North America is a joint venture between LALIGA and Relevent that serves as the exclusive representation of LALIGA in the United States, Canada and Mexico for all commercial and development activities. The venture manages the media rights and commercial agreements on behalf of LALIGA and supports its growth in the region through consumer-related activities including content development, events and activations, marketing agreements, and development of youth academies and coaches.

About Polymarket
Polymarket is the world's largest prediction market. On Polymarket, traders predict the outcome of future events and win when they are right. As traders react to breaking news in real-time, market prices are the best gauge of the likelihood of events occurring. Institutions, individuals, and the media rely on these forecasts to report the news and better understand the future. Across politics, current events, pop culture, and more, billions of dollars of predictions have been made to date.

FOR FURTHER INFORMATION:

LALIGA:
Michael LoRé
LALIGA North America
[email protected]

Polymarket:
[email protected]

SOURCE LALIGA North America