Lambretta Initiates Biggest Anti-counterfeit Operation in History

Aug 02, 2011, 10:41 ET from Lambretta SA

DUBLIN, August 2, 2011 /PRNewswire/ --

International scooter icon Lambretta Consortium headquartered in Milan, Italy is initiating one of the largest trademark counter-infringement operations in recent history, by preventing the unlicensed LN125 and LS125 scooters entering the world market under the name Lambretta. In a joint international operation with its legal force, customs and police authorities, the consortium is taking international action to protect its brand rights.

The operation is directed against two former licensees; Ireland based Clag International and Italy based Motom Electronics Group Spa.

Additonally, actions are taken against the Taiwanese LN125 / LS125 scooter manufacturers Her Chee Industrial Co Ltd. acting under the name 'Adly' and Gamax Moto Corporation.

Finally, Lambretta is taking protective measures against the expanding network of importers and distributors in Europe, Asia, Oceania and America. Even trusted distributors and reputed magazines are involved, not being aware of the illegal character of the introduction of the new LN125 / LS125 scooter models. Cease and desist letters have been sent to all known distributors, to make them fully aware of the implications of their illegal activities.

Lambretta has issued official statements on its global websites (http://www.lambretta.com) to warn the public not to issue pre-payments to the local distributors. Moreover, a list is published on the website of all distributors that are involved in these fraudulent acts.

The consortium together with its lawyers and the authorities have uncovered worrying facts about the infringing activities. Shell companies and trusts like 'DBM Lambretta International Srl' and professional appearing websites like http://www.lambrettaoriginale.com, http://www.lambretta-italia.it and http://www.lambrettamotorcycles.com with changing owners, have been used in an attempt to hide activities and networks from Lambretta.

Lambretta emphasizes that the only legitimate organization to enter scooter licensing agreements on behalf of Lambretta Consortium is Lambretta Distribution ltd. based in Althorp, United Kingdom.

More information :

Lambretta Licensing Ltd. Ireland
Mr Steven Wilch
+44-160-477-1239

SOURCE Lambretta SA