LANCE® Announces Fan Activations At X Games Austin 2014 Featuring Pro Skate Boarder Nyjah Huston

NEW YORK, June 4, 2014 /PRNewswire/ -- Lance® is pleased to announce that it will host two events at X Games Austin 2014 featuring Lance® BOLDS™ brand champion, Nyjah Huston. As a proud sponsor of the professional skate boarder, Lance® has arranged for Nyjah to engage with his fans and games attendees via a live chat on the X Games Facebook page and a meet-and-greet at the Lance® tent on site.

On June 5^th at 4:00 PM CST, immediately following the live stream of the day's events, fans can visit the X Games Facebook page to chat with the four-time X Games gold medalist.

On June 7^th, from 3:00 to 4:30 PM CST, Nyjah will meet and greet fans at the Lance® tent, located in the Galleria Village.

"We are excited to support Nyjah at the X Games as he vies for his sixth gold medal," said Tom Ingram, Senior Brand Director, Bakery at Snyder's-Lance, Inc. "It's a privilege and a pleasure for us to host these interactive events for his fans and attendees of the games." 

During the X Games, Lance® will also host fan activations with the BOLDS™ Snack Patrol team sampling three new extreme flavors including BOLDS™ Pizza, BOLDS™ Bacon Cheddar and BOLDS™ Buffalo Wing Blue Cheese. Fans can also engage with the brand with a 3-D photo experience, giveaways, swag and more.

To find out more about Nyjah Huston's partnership with BOLDS™, please visit - www.lance.com/bolds

About Lance Sandwich Crackers
The Lance® brand celebrated its 100^th anniversary in 2013 by giving consumers "more of what they love." Lance® cracker sandwiches are available in more than 20 varieties, including ToastChee®, Whole Grain, Cracker Creations®, XtraFulls® and Bolds^TM. Each product is made with baked, crispy crackers, real ingredients like freshly ground peanut butter, and contains up to 6 grams of protein. For more information about Lance® cracker sandwiches, please visit www.lance.com or the Lance® Snacks Facebook page and Twitter @LanceSnacks.

About Snyder's-Lance, Inc.
Snyder's-Lance, Inc., headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. The Company's products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio and Ontario, Canada. Products are sold under the Snyder's of Hanover®, Lance®, Cape Cod®, Snack Factory® Pretzel Crisps®, Krunchers!®, Tom's®, Archway®, Jays®, Stella D'oro®, Eatsmart™, O-Ke-Doke®, Quitos®and other brand names along with a number of private label and third party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. LNCE-G

SOURCE Lance