NEW YORK, Oct. 16, 2015 /PRNewswire/ -- Lancome, a brand devoted to "la vie est belle", is expanding its commitment to St. Jude to bring moments of happiness to patients and their families by supporting the cause in a bigger way than ever before. For the past five years, Lancome has partnered with St. Jude through various fundraising efforts and is now elevating and expanding their support. The Moments of Happiness campaign will begin this month and will include regional in-store events with celebrity makeup artist Mickey Williams, an interactive social media "hand heart" campaign and nationwide fundraising efforts that will benefit St. Jude throughout the year.
"Finding a way to bring moments of happiness to children with life-threatening illnesses and their families, with joy and grace, is a delicate balance," says Lancome ambassadress Julia Roberts. "I applaud the work that Lancome is doing with St. Jude Children's Research Hospital."
From October 18th to October 24th, the brand will donate $1 directly to St. Jude for every transaction made on Lancome-usa.com and at counters nationwide. This includes bestsellers such as La Vie Est Belle, a fragrance collection that embodies happiness, and two products known for award winning innovation - Definicils Mascara and the Genifique skincare collection. A limited-edition bracelet will also be offered at counters for incremental donations.
"Our work with St. Jude began in 2010, and every year, it's becoming bigger and bigger, and better and better," says Xavier Vey, President of Lancome USA. "It's a very important partnership for Lancome. It was rooted in a strong, shared belief in research and innovation that can transform lives. But that was just the beginning. For these families facing difficult times, we bring a slight moment of happiness. And that's fundamental for Lancome, because the brand is all about bringing happiness beyond beauty. We like to say that at Lancome, you come to a counter to look more beautiful, but you leave happier."
St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. The majority of funding for St. Jude comes from individual contributions through programs like this, and helps ensure families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.
"Lancome has been a dedicated partner of St. Jude Children's Research Hospital for the past five years and we are truly grateful for their innovative approach in raising funds and elevating awareness of our life-saving mission through this new campaign," said Richard Shadyac Jr., President and CEO of ALSAC/St. Jude Children's Research Hospital. "Lancome's support means St. Jude can continue to freely share its discoveries so that one child saved at St. Jude means doctors and scientist worldwide can use that knowledge to save thousands more children."
Specific retail partners are also supporting the cause. From October 16th through October 24th, Lancome and Dillard's will donate $2 of every transaction to support research and treatment at St. Jude Children's Research Hospital. HSN will also be featuring the campaign during the brand's scheduled appearances on October 24th and 25th. In addition, Lancome invites fans and followers to Instagram or Tweet "hand hearts" with the hashtag #LancomeGivesBack* and the brand will make a $1 donation to St. Jude in their honor.
Celebrity Makeup Artist Mickey Williams will also host makeover events at select Dillard's and Macy's counters throughout October. For more information about these events and how to get involved go to lancome-usa.com.
About St. Jude Children's Research Hospital®
Founded by Danny Thomas in 1962, St. Jude Children's Research Hospital® leads the way the world understands, treats and defeats childhood cancer. Research and treatments pioneered at St. Jude have improved the childhood cancer survival rate from 20% to 80%. No family receives a bill for treatment, travel, food or housing; no child is denied treatment based on race, religion or a family's ability to pay.
Since visionary pioneer Armand Petitjean founded the brand in 1935, Lancome has epitomized timeless glamour with a quintessential French touch. Today the world's leading luxury beauty brand continues to inspire with its elusive je ne sais quoi of effortless French chic and the very best in quality, style, and transformative results. With a presence in 130 countries, over 20,000 beauty advisers in as many points of sale relay Lancome's message of French excellence, with incredible service and iconic products such as: L'Absolu Rouge, Hypnose mascara, Dual Finish, Teint Idole, Advanced Genifique, Visionnaire, Absolu L'Extrait, Tresor and La Vie Est Belle. Lancome affirms that happiness is the most attractive quality and offers every woman the opportunity to enhance her beauty and femininity, whatever her age and whatever her skin color, by giving her the best of science and innovation. The brand continues to offer every woman the best in beauty through its Elite Membership Rewards Program, which allows customers access to exclusive offers, products and uniquely indulgent experiences through brand partners. Lancome's ambassadresses include Julia Roberts, Kate Winslet, Penelope Cruz, Lupita Nyong'o, Lily Collins, Alma Jodorowsky and Daria Werbowy. Lancome's ambition is that every woman who comes to the brand to look more beautiful leaves feeling happier.
About the Lancome and St. Jude Partnership
Through state-of-the-art research, Lancome pioneers new concepts in beauty, while always remembering that true beauty lies beyond appearances. As Lancome's national charity partner since 2010, St. Jude Children's Research Hospital is internationally recognized for its leading work finding cures and saving children. Through focused research, St. Jude has raised the overall survival rates for childhood cancers from 20 percent at its founding in 1962 to a current 80 percent. Lancome respects St. Jude's passion for research and dedication to making a difference in the lives of millions of families. For more information, go to www.stjude.org.
Stacy Mackler - Vice President of PR and Communications, Lancome
[email protected]; 212-984-4973
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