NEW YORK, Oct. 18, 2016 /PRNewswire/ -- In celebration of Lancôme's seventh year supporting St. Jude Children's Research Hospital, the brand is elevating its fundraising efforts to raise greater awareness of pediatric cancer support. In honor of Lancôme's commitment to support St. Jude's patients and their families, the brand has initiated an interactive social media "hand heart" campaign designed to engage with a younger, socially-conscious demographic, alongside nationwide on- and off-line fundraising efforts across all of its retail partners.
From October 16th to October 22nd, the brand will donate $1 to St. Jude for every transaction made on Lancome-usa.com and at all Lancôme counters nationwide. In purchasing the brand's bestselling products, such as the innovative Juicy Shaker, customers are helping Lancôme to support St. Jude Children's Research Hospital in leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. The majority of funding for St. Jude comes from individual contributions through programs like this, and helps ensure families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.
Supporting their fundraising efforts digitally, from September 29th to October 25th, 2016, Lancôme invites fans and followers to help support St. Jude Children's Research Hospital through their Hand Heart Campaign – celebrating "moments of happiness." Fans of the brand are encouraged to Instagram or Tweet "hand hearts" with the hashtag #LancomeLovesStJude and the brand will make a $1 donation to St. Jude in their honor, up to $10,000.
"It's inspiring for our organization to be involved and contribute to such a miracle, and I'm humbled and proud of our partnership with St. Jude," says Suriya Parksuwan, President of Lancôme USA. "Everything you hear and see at St. Jude is truly filled with color, positivity and optimism. It's purely magical to see the work that the hospital does to make life for patients and their families feel more ordinary, while focusing on what's important: getting better and having moments of happiness."
In continuing support of Lancôme's partnership with St. Jude, the brand have also launched an "always on" fundraising campaign on lancome-usa.com to ensure that the brand's mission to support pediatric cancer awareness throughout the year is upheld. Upon checkout on the e-commerce platform, all customers have the option to make a donation of their choosing to St. Jude.
"The support of Lancôme, its network of ambassadors and generous customers is making a significant difference in the lives of some of the world's sickest children," said Richard Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital. "By raising awareness and funds to support our lifesaving mission through charitable campaigns and providing makeovers for teen patients at events such as the St. Jude Teen formal, Lancôme has been a steadfast partner for seven years and has truly shown the beauty of philanthropy."
Let's end childhood cancer. Together.
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About St. Jude Children's Research Hospital
St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since the hospital opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and we won't stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook (facebook.com/stjude) and following us on Twitter (@stjude).
Since visionary pioneer Armand Petitjean founded the brand in 1935, Lancôme has epitomized timeless glamour with a quintessential French touch. Today the world's leading luxury beauty brand continues to inspire with its elusive je ne sais quoi that exudes happiness, confidence and French chic appeal, as well as the very best in quality, style, and transformative results. With a presence in 130 countries, over 20,000 beauty advisers in as many points of sale relay Lancôme's message of French excellence, with incredible service and iconic products such as: L'Absolu Rouge, Hypnose mascara, Dual Finish, Teint Idole, Advanced Genifique, Visionnaire, Absolu L'Extrait, Tresor and La Vie Est Belle.
Lancôme affirms that happiness is the most attractive quality and offers every woman the opportunity to enhance her beauty and femininity, whatever her age and whatever her skin color, by giving her the best of science and innovation. The brand continues to offer every woman the best in beauty through its Elite Membership Rewards Program, which allows customers access to exclusive offers, products and uniquely indulgent experiences through brand partners. Lancôme's ambassadresses include Julia Roberts, Kate Winslet, Penelope Cruz, Lupita Nyong'o, Lily Collins, Daria Werbowy and muse, Isabella Rossellini. Lancôme's ambition is that every woman who comes to the brand to look more beautiful leaves feeling happier.
About the Lancôme & St. Jude Partnership
Through state-of-the-art research, Lancôme pioneers new concepts in beauty, while always remembering that true beauty lies beyond appearances. As Lancôme's national charity partner since 2010, St. Jude Children's Research Hospital is internationally recognized for its leading work finding cures and saving children. Through focused research, St. Jude has raised the overall survival rates for childhood cancers from 20 percent at its founding in 1962 to a current 80 percent. Lancôme respects St. Jude's passion for research and dedication to making a difference in the lives of millions of families.
For more information, go to www.stjude.org.
For more information, please contact:
Stacy Mackler, VP of PR and Communications, Lancôme USA
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