Lancome Kicks Off 5th Annual Genifique Day To Benefit St. Jude Children's Research Hospital®

NEW YORK, Sept. 29, 2014 /PRNewswire/ -- Starting today, Lancome kicks off the fifth annual Genifique Day initiative to benefit St. Jude Children's Research Hospital.  Throughout the month, Lancome will be raising funds for the cause through a social media campaign, regional in-store events and a final celebratory weekend on Friday, October 24^th and Saturday, October 25^th, 2014. From September 29^th until October 25^th, the brand invites you to Instagram or Tweet your hands in the shape of a heart and post to social media with the #LancomeGivesBack hashtag, and the brand will make a $1 donation to St. Jude in your honor (up to the $20,000 goal). During eight regional events and on October 24^th and October 25^th, Lancome will donate $7 directly to St. Jude Children's Research Hospital for every bottle of Advanced Genifique Youth Activating Concentrate, Genifique Eye Light-Pearl or Genifique Yeux sold, to underscore Genifique's 7-day radiance results.

To support national Genifique Day, Celebrity Makeup Artist Mickey Williams is hosting events at select Lancome counters throughout October. Williams explains, "I love the Genifique collection, because it helps makeup apply effortlessly thanks to the formula's transformative, radiance-boosting benefits." Williams adds, "Just as with makeup, premium skincare elevates our quality of life, allowing women to feel their best each day." Come in for a complimentary makeover by Williams, then document and share your camera-ready look in the Lancome photo booth.

Visit Mickey Williams during the following Genifique Day regional events:

Dillard's Houston Galleria/Post Oak
4925 Westheimer, Houston, TX 77056
Thursday, October 9, 2014; 12 – 5 PM

Dillard's Dallas – North Park
8687 North Central Expressway, Dallas, TX 75225
Friday, October 10, 2014; 12 – 5 PM

Dillard's – Summerlin
11011 Sage Park Drive, Summerlin, NV 89135
Saturday, October 11, 2014; 12 – 5 PM

Dillard's – Sarasota
200 University Town Center, Sarasota, FL 34243
Friday, October 17, 2014; 12 – 5 PM

Dillard's Tampa – International Mall
2223 North West Shore Blvd, Tampa, FL 33607
Saturday, October 18, 2014; 12 – 5 PM

Dillard's Orlando Florida Mall
8001 South Orange Blossom Trail, Orlando, FL 32809
Sunday, October 19, 2014; 12 – 5 PM

Dillard's Memphis – Wolf Chase
2700 North Germantown Road, Memphis, TN 38133
Thursday, October 23, 2014; 10AM – 3PM

Macy's – Herald Square
Herald Square, New York, NY 10001
Friday, October 24, 2014; 10AM – 3PM

"Thanks to Lancome and other supporters, St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases," says Richard Shadyac Jr., President and CEO of ALSAC/St. Jude Children's Research Hospital. "Our founder Danny Thomas believed that no child should die in the dawn of life. To fulfill this promise, St. Jude depends on initiatives like national Genifique Day to support the life-saving research and treatment conducted at the hospital, and ensure that no family ever receives a bill from St. Jude for treatment, travel, housing or food."

Each year, in honor of national Genifique Day, hundreds of thousands of dollars in vital donations are raised for St. Jude. Each Genifique bottle sold helps the hospital find cures. It costs, $2 million a day to operate the hospital, so 21 bottles can pay for one night of family housing. Nine bottles could cover one blood count test. Five bottles can buy a day of meals. And just three bottles could pay for one bone marrow needle. It's that easy to make a difference and your individual contribution can help in so many ways.

"I'm honored to be affiliated with a brand such as Lancome that supports such a worthy and meaningful cause," Lancome ambassadress Lupita Nyong'o states. "Growing up, I witnessed doctors in my own family work tirelessly to restore the health of people around them. I understand how important it is to support efforts to find cures for critical diseases, and I therefore proudly support the work that St. Jude is doing, especially in pediatric cancer, to help the children there lead better, healthier lives."

The Genifique collection serves as the epitome of Lancome's commitment to helping women look and feel their overall best. Inspired by cutting edge science, Genifique's award-winning formula infuses skin with radiance while visibly reactivating the 10 key signs of youth.

About St. Jude Children's Research Hospital
St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other deadly diseases. St. Jude has the world's best survival rates for the most aggressive childhood cancers, and treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since we opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade. St. Jude freely shares the breakthroughs we make, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org or following St. Jude on facebook.com/stjude and twitter.com/stjude.

About Lancome and Genifique
Since its founding in 1935, Lancome has been a premier purveyor of luxury makeup, skincare and fragrance. Synonymous with Parisian chic, Lancome delivers timeless beauty by way of cutting-edge science. The brand's bestselling, award-winning Genifique formula became an instant classic since launching in 2009 thanks to its breakthrough benefits and luxe appeal. Like the life-changing institute it supports, St. Jude Children's Hospital, Advanced Genifique is built on a heritage of research. Advanced Genifique leverages the power of science to reactivate youthful radiance in just 7 days.

About the Lancome and St. Jude Partnership
Through state-of-the-art research, Lancome pioneers new concepts in beauty, while always remembering that true beauty lies beyond appearances. As Lancome's national charity partner since 2010, St. Jude Children's Research Hospital is internationally recognized for its leading work finding cures and saving children. Through focused research, St. Jude has raised the overall survival rates for childhood cancers from 20 percent at its founding in 1962 to a current 80 percent. Lancome respects St. Jude's passion for research and dedication to making a difference in the lives of millions of families. For more information, go to www.stjude.org.

Genifique Day: Celebrating the Beauty of Scientific Research
During the month of October, visit any participating Lancome counter to try a deluxe seven-day introductory sample of Advanced Genifique Youth Activating Concentrate. On October 24^th and 25^th we celebrate National Genifique Day and a $7 donation will be made to St. Jude Children's Research Hospital for each Genifique item sold at U.S. Lancome counters and on  www.lancome.com.

Instagram or Tweet your hands in the shape of a heart with the hashtag #LancomeGivesBack and Lancome will donate $1 to St. Jude

CONTACT:

Stacy Mackler   
Vice President, Lancome PR & Communications
[email protected]
212-984-4973

Lauren Donner Tractenberg & Co.
[email protected]
212-929-7979

#LancomeGivesBack

Twitter: @LancomeUSA    Instagram: @LancomeUSA    

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SOURCE Lancome