Lancôme Sets Guinness World Records™ Title

NEW YORK, July 18, 2018 /PRNewswire/ -- Lancôme is excited to announce that they have achieved the GUINNESS WORLD RECORDS™ Title for the "Most people matched with foundation in 8 hours."

On July 12 2018, at the High Line at Hudson Yards in New York City, Lancôme achieved the GUINNESS WORLD RECORDS™ Title for the "Most people matched with foundation in 8 hours," featuring the brand's iconic LANCÔME TEINT IDOLE ULTRA 24H LONG WEAR FOUNDATION.  Lancôme's dynamic team of ten makeup artists worked to match 1,327 individuals within an 8-hour period!

All those who participated in Lancôme's GUINNESS WORLD RECORDS title attempt received a 10-day sample of their perfect Teint Idole Ultra Foundation match and the chance to win a grand prize worth up to $500 of Lancôme products.

• Record Holder: Lancôme (USA) in New York, New York, USA on 12 July 2018 (4:32pm)
• Duration: 8 hours (8:32am – 4:32pm EST)
• Official Number of Shade Matches: Target – 1,200/ Actual 1,327
• Total Number of Lancôme Teint Idole Ultra 24h Long Wear Foundation Samples: 1,336
• Shade Matching Team: 10 Validated Lancôme Makeup Artists
• Location: The High Line at 10 Hudson Yards – 501 West 30^th Street, New York, NY

FOR FURTHER INFORMATION PLEASE CONTACT:

CONTACT    
Kelly Thompson – Senior Vice President, Lancôme [email protected]     
Erin Doyle – Assistant Vice President, Lancôme [email protected] 

About Lancôme 
Since visionary pioneer Armand Petitjean founded the brand in 1935, Lancôme has epitomized timeless glamour with a quintessential French touch. Today the world's leading luxury beauty brand continues to inspire with its elusive je ne sais quoi that exudes happiness, confidence and French chic appeal, as well as the very best in quality, style, and transformative results. With a presence in 130 countries, over 20,000 beauty advisers in as many points of sale relay Lancôme's message of French excellence, with incredible service and iconic products such as: Teint Idole, Advanced Génifique, Rénergie, La Vie Est Belle, and award-winning mascaras. Lancôme affirms that happiness is the most attractive quality and offers every woman the opportunity to enhance her beauty and femininity, whatever her age and whatever her skin color, by giving her the best of science and innovation. The brand continues to offer every woman the best in beauty through its Elite Membership Rewards Program, which allows customers access to exclusive offers, products and uniquely indulgent experiences through brand partners. Lancôme's ambassadresses include Julia Roberts, Kate Winslet, Penelope Cruz, Lupita Nyong'o, Lily Collins, Taylor Hill and Isabella Rossellini. Lancôme's ambition is that every woman who comes to the brand to look more beautiful leaves feeling happier.

SOURCE Lancome

Related Links

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