Land O'Frost Chooses HY Connect to Lead Brand Activation and Creative Development
CHICAGO, Feb. 20, 2015 /PRNewswire/ -- Land O'Frost, a third generation, family-owned company that provides lunch meats, sausage and franks to retailers across the United States has selected HY Connect, an independent marketing and communications firm, to guide the development of its brand activation and new consumer advertising campaign.
"Land O'Frost is a tremendous brand and we are thrilled to partner with them to tell their story," said HY Connect President Dave Sheehan.
"HY Connect demonstrated a strong insight into both our target consumer and the Land O'Frost brand," said Land O'Frost Director of Brand Management Keith Hill. "We're looking forward to the creativity and strategic thinking they will bring to further enhance brand engagement and continue our growth."
The first work is expected to break later in the year.
About Land O'Frost®
A family-owned and operated company since 1958, Land O'Frost offers high quality lunchmeat, sausage and franks in supermarkets, mass merchandisers and other retail outlets throughout the country. It is the largest privately-held brand of packaged deli meat in the U.S. The Land O'Frost portfolio of national and regional brands includes the best-selling deli pouch in the U.S, Land O'Frost Premium® One Pound, as well as DeliShaved®, Bistro Favorites®, Simply Delicious®, Wimmer's®, Ambassador®, Bassett's™, and Fairbury Brand® Meats.
For more information, visit www.landofrost.com and www.facebook.com/landofrost.
HY Connect
HY Connect is one of the leading independent marketing and communications agencies in the country. The agency has full service offices in Chicago and Milwaukee, offering advertising, digital strategy and development, earned and social media, media planning and buying and more. HY Connect's metrics driven approach has contributed to significant agency growth. With $170 million in annualized billings and more than 160 employees, the agency has doubled in the past four years.
Visit hyc.com for more information or connect on LinkedIn, Facebook or Twitter.
SOURCE HY Connect
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