CHICAGO, Aug. 16, 2012 /PRNewswire/ -- Today, Lapiz, the Hispanic marketing agency of Leo Burnett, announced the hire of Gustavo Razzetti as Executive Vice President, Managing Director. Razzetti will oversee agency operations including Lapiz account management and planning as well as managing new business strategy.
"I'm thrilled to join the Lapiz team," said Razzetti. "The Latino marketing landscape is undergoing a transformation. This exciting evolution requires a new kind of agency business model and service offering. I look forward to the challenge of taking the Lapiz organization to the next level."
Razzetti joins Lapiz from Grupo Gallegos in Los Angeles where he served as the Chief Strategy and Engagement Officer. Prior to Grupo, Razzetti was CEO of EURO RSCG Latino in New York City and President of multicultural agency, GlobalHue Latino. A self-proclaimed digital evangelist, Razzetti worked across the EURO RSCG portfolio for eight years. He founded one the first digital agencies in Argentina, WhyNet, which was later acquired by Euro RSCG. In 2011, he co-authored the book "Latinosphere: Marketing with Latinos in the Age of Digital." Razzetti brings his expertise to Lapiz through his work with blue-chip clients such as Subway, Verizon, Clorox, Valvoline, DIRECTV and Merck, just to name a few.
"Gustavo brings a wealth of experience and a proven track record from a variety of general market, Hispanic and multicultural agency networks," said Dolores Kunda, President and CEO, Lapiz. "Our agency has achieved great success over the past few years. To keep the momentum, we decided to expand our team with a like-minded, quality talent that will take the organization to new heights. We have found that talent in Gustavo."
Lapiz earned three new business wins at the end of 2011 and experienced tremendous growth across its P&G and Kellogg client portfolio setting the stage for a strong first half of 2012. This year at the Cannes Lion International Festival of Creativity, Lapiz took home a prestigious Silver Lion for its P&G Clearblue Digital Pregnancy Test radio campaign. In addition, Lapiz was awarded a Silver Effie in the Hispanic Marketing Category for its popular Allstate Insurance "Mala Suerte" campaign. Lapiz continues to invest in top talent to provide clients with the absolute best product. In the last year, the agency has hired 19 new employees across creative, account and strategy disciplines.
Lapiz is a premier Hispanic marketing communications agency in the USA. Considered one of the fastest-growing multicultural agencies, Lapiz – which means "pencil" in Spanish – taps into unique cultural insights to build creative messages that connect brands with the Hispanic consumer. Originally formed as the Hispanic Division of Leo Burnett USA, Lapiz has been delivering the best advertising results in the industry since 1987. In 1999, we established our own identity as Lapiz, and we have been operating independently within the Leo Burnett Worldwide, Inc. network ever since. Leo Burnett Worldwide, Inc. is a wholly owned subsidiary of Paris-based Publicis Groupe.
About Leo Burnett
Leo Burnett Worldwide, part of Publicis Groupe, is one of the world's largest agency networks with 96 offices and nearly 10,000 employees. In 2012, the global network was awarded a record-breaking 55 Lions at the Cannes Lions Festival of Creativity and was also named "Network of the Year" by YoungGuns, Dubai Lynx and MENA Cristal Awards. A HumanKind communications company, Leo Burnett Worldwide has a simple and singular approach: put a brand's purpose at the center of communications to truly connect with people. Leo Burnett works with some of the world's most valuable brands including The Coca-Cola Company, Fiat, Kellogg's, McDonald's, Nintendo, P&G, Samsung and Tata among others. To learn more about Leo Burnett Worldwide visit our site, Facebook page and follow us via @leoburnett.