Largest Mobile Lockscreen Platform Buzzvil Partners with Japan's JR-East

TOKYO, Feb. 13, 2019 /PRNewswire/ -- World's first and largest mobile lockscreen media platform provider Buzzvil, a member company of Born2Global Centre, has partnered with East Japan Railway Company to launch "Tamaru Screen x JRE POINT".

This trial app allows users to get JRE POINT in exchange for consuming personalized content and ads on the smartphone lockscreen or the first screen until March 30, 2019. Earned points will be visible the next day.

Users can easily access the real-time information of metro lines operated by JR-East, such as train delay notification and more, on the lockscreen. The points can be used to get discount on transportation fare and in stores that accept payment with the JRE Point.

This offer may be extended in accordance with the agreement between Buzzvil and East Japan Railway Company after the trial period.

This deal comes as the Softbank Ventures Asia-backed startup has been selected as one of the finalist of East Japan Railway Company's JR East Startup Program 2018. The program invites proposals from venture companies that better the railway company's services and business.

Buzzvil focuses on its B2B business, BuzzScreen, based on its internationally patented SDK (Software Development Kit) which provides white label lockscreen mobile application for app publishers, telcos and smartphone device makers so they can generate additional revenue and enhance user engagement.

The fast-growing startup earns 5.4 billion monthly impressions from 30 countries, having more than 50 global publishing partners, such as Lotte, CJ One and more. Its main advertisers include eBay, Samsung, Adidas, Toyota, Jaguar and BMW.

Tamaru Screen x JRE POINT can be downloaded here (Japan Only).

About Buzzvil

Buzzvil is the first and largest lockscreen media platform serving various advertisements and content to the first screen of the smartphone. Buzzvil's B2B business, BuzzScreen, based on the unique SDK (Software Development Kit), provides white label lockscreen apps for partners so they can generate additional revenue and enhance user engagement. Buzzvil's mission is 'to enable advertisers and publishers to engage with users on the first screen of mobile.' Buzzvil has expanded its business to more than 30 countries around the globe and served dozens of partners across industries to develop a more natural and effective advertising platform on mobile.

About Born2Global Centre

Born2Global Centre is a full-cycle service platform for global expansion. Since inception in 2013, Born2Global has been setting the standard for successful startup ecosystem as the main Korean government agency under the Ministry of Science and ICT. Born2Global has expanded and transformed startups to be engaged, equipped and be connected with the global market.

SOURCE K-ICT Born2Global Centre