LA's Promise Board of Directors Picks Veronica Melvin for President and Chief Executive Officer

Nov 03, 2011, 09:00 ET from LA's Promise

LOS ANGELES, Nov.3, 2011 /PRNewswire-USNewswire/ -- The members of the Board of Directors of LA's Promise have chosen Veronica Melvin to be their organization's incoming President and CEO. Ms. Melvin will take the helm at LA's Promise in mid-November.

Stephen Prough, LA's Promise Board chairman, said of Ms. Melvin, "Veronica Melvin is the ideal person to lead LA's Promise as our President and Chief Executive Officer. She is passionate about the importance of education. She understands the impact that good teaching and student achievement have on shaping a positive future for the LA's Promise community and our broader society."

"Veronica has focused her professional career on improving the lives of people. She has worked to make education relevant and purposeful for young people and their parents. She knows the 'nuts-and-bolts' of educational institutions. She has an eye for detail, but she always sees the big picture. She willingly and effectively collaborates with others to reach significant goals. She possesses great intellect, charm and wit. She knows how to manage people and navigate organizational change. Veronica Melvin is a perfect fit for LA's Promise," Mr. Prough said.

Ms. Melvin will leave her present position as Chief Operating Officer of Communities for Teaching Excellence to assume her new post as head of LA's Promise. She previously served as Executive Director of Alliance for a Better Community (ABC), a Los Angeles-based community organization that advocates for improved education, health and economic development for L.A. residents.

She began her career as a community and government relations coordinator for the San Diego Workforce Partnership, a nonprofit organization that puts people to work by connecting employers to workers, and connecting workers to job skills and training.

Ms. Melvin was appointed by President Barack Obama in July 2011 to serve on the President's Advisory Commission on Educational Excellence of Hispanics. She has earned a Masters degree in Public Policy from UCLA's School of Public Affairs and a Bachelors degree in Political Economies of Industrial Societies from UC Berkeley.

LA's Promise is a nonprofit organization working to radically shift the education, health and social outcomes for thousands of youth in one South Los Angeles community. LA's Promise transforms chronically failing public schools, opens new schools and remakes schools into community hubs that offer comprehensive support services for students and families. LA's Promise will prepare every child in LA's Promise Neighborhood to be college-ready, healthy and successful in life. For more information on LA's Promise, please go to

Fred MacFarlane, (213) 369-8425
Nichol Whiteman, (213) 745-4928, ext. 5121

SOURCE LA's Promise