LASHIFY ANNOUNCES CELEBRITY MAKEUP ARTIST, ERNESTO CASILLAS, AS NEW BRAND AMBASSADOR

Renowned MUA and two-time Emmy winning artist partners with the pioneer of DIY lash extensions to deliver exclusive creative content, pro tutorials, and a curated edit to consumers.

NEW YORK, Sept. 23, 2026 /PRNewswire/ -- Lashify®, the global beauty brand that revolutionized the industry with the world's first patented DIY lash extension system, proudly announced celebrity makeup artist, Ernesto Casillas, as its newest Brand Ambassador. Renowned for his signature red carpet glam on celebrity icons like Zendaya and Jennifer Lopez, Ernesto brings his advanced artistry and innovative expertise to the Lashify matrix.

In this strategic partnership, Casillas will collaborate with Lashify to produce  exclusive creative content, educational tutorials and an "Ernesto Edit" - a dedicated edit on Lashify.com featuring Ernesto's favorite Gossamer® styles, signature lash maps and application essentials.

A longtime champion of Lashify's revolutionary Underlash Technology®, Casillas has consistently integrated the brand's weightless Gossamer® lashes into his high-profile editorial and red-carpet work. Unlike traditional strip or individual lashes, Lashify's patented system allows artists to build customized, flexible architecture beneath the natural lash line, delivering seamless dimension and exceptional durability under high-definition cameras.

"What I love about Lashify is the complete control it gives me," said Casillas. "Instead of working around a predetermined strip, I can build a custom lash look designed specifically around the client's eye shape and makeup. That level of precision is crucial on camera, and I'm excited to share my go-to techniques and lash maps"

"Ernesto approaches lashes the way we do - as an essential part of the architecture of the eye," said Sahara Lotti, Founder and CEO of Lashify. "His work is precise, elevated, and deeply considered. This partnership gives our community direct access to his artistry while showing what our technology can do in the hands of one of the industry's most respected artists."

The official partnership roll-out begins this month across Lashify's digital platforms and Casillas's social media channels. Fans and beauty professionals can expect an inside look at Casillas' signature Gossamer® lash maps, pro-level tips for extended wear, and step-by-step guides to achieving red-carpet glam at home..

For more information about Lashify, visit www.lashify.com or follow @lashify on Instagram and TikTok.

About Lashify® 

Lashify began with one goal: to make beauty more accessible, intuitive, and empowering. Because when you're in control of your own beauty, everything shifts—your confidence, your expression, the way you move through the world. That belief has guided our innovation from the beginning. For years, consumers had to choose between expensive extensions, basic strip lashes, and mascara. The category wasn't evolving, so Lashify created a new one.

Enter the Lashify Control Kit, the original DIY Lash Extension™ System—backed by more than 800 global patents and relied on by millions. Lashify's Underlash™ Technology makes professional-looking results possible wherever you are, no salon required. We're not just disrupting the beauty industry; we're giving you the tools to Control Your Own Beauty®.

About Ernesto Casillas

Two-time Emmy Award winning makeup artist Ernesto Casillas is celebrated for his ability to create timeless, elevated beauty while pushing the boundaries of modern artistry. Before stepping behind the makeup brush, Ernesto honed his eye behind the camera as a photographer, developing a deep understanding of color theory, light, and composition. That unique perspective allows him to craft looks that are not only beautiful in person, but truly come to life on camera.

While building his career in photography, Ernesto recognized a significant lack of representation and expertise in beauty for women of color. Driven to help reshape industry standards, he dedicated himself to mastering techniques that celebrate the full spectrum of skin tones and textures, becoming a sought-after artist known for creating flawless, radiant looks across all complexions.

Today, Ernesto is one of Hollywood's most sought-after makeup artists, seamlessly moving between red carpets, editorial shoots, global campaigns, and film. His exceptional artistry has earned the trust of an impressive roster of clients, including Zendaya, Jennifer Lopez, Zara Larsson, Ayo Edebiri, Dove Cameron, Ryan Destiny, RAYE, Victoria Monét, Willow Smith, Megan Thee Stallion, Gwen Stefani and more.

Media Contact:
Emily Beagen
[email protected]

SOURCE Lashify