Last Minute Gift Purchases Don't Mean Less Love

PANDORA offers tips to find a charming gift

COLUMBIA, Md., Feb. 10, 2012 /PRNewswire/ -- Looking for a last minute gift for that special woman in your life —whether a friend, family member, significant other or spouse? PANDORA, an international fine jewelry company, offers the following tips to ensure that the last minute gift is still charming and personal.

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• Select a gift that will last longer than a week: Chocolates or flowers seem like a great idea, but why give a gift that will only be around for a week or so? Consider long-lasting items, such as jewelry. According to the National Retail Federation (NRF) annual Valentine's Day spending survey, more than eight in 10 gift givers (18.9%) will buy jewelry, up from 17.3 percent last year and the highest percent in the survey's history.
• Customize the gift to her style, likes, hobbies and favorite things: A little thought into her favorite colors, hobbies, activities, and even her style (e.g., classic, edgy, etc.) can go a long way to show her that you listen to what she says and pay attention to what she does.
• Tell AND SHOW her how you feel about her: A heart-filled or even humorous card is a great way to tell her how you feel. Make sure you also couple it with a gift that shows her how much you care, not just a gift that says, "I passed a flower shop on my way home."
• Build onto your past special memories with new ones: A piece of jewelry, like a PANDORA charm bracelet, provides an unforgettable way to capture favorite memories, and to select new charms for future special occasions and celebrations. It's a gift that keeps giving.

"With PANDORA, we try to make it easy to help every gift giver find a gift that is as unforgettable and unique as the special woman in your life," said Angel Ilagan, vice president, Marketing, PANDORA North America. "For the gift giver who doesn't know how to start selecting charms, our PANDORA gift advisor [www.PandoraGiftAdvisor] walks you through the process of selecting meaningful charms. Users can even print out the list and take it to one of the more than 2,000 U.S. retailers that carry PANDORA."

With the NRF estimating the average gift giver will spend about $74.12 this Valentine's Day on their spouse or significant other (up from $68.98 last year), PANDORA recommends the following jewelry ideas.

• Charms starting at $25. PANDORA offers hundreds of charms in sterling silver, 14K gold, Murano glass and wood — some which feature stones, enamel or two tone metals.
• Of course you'll need a bracelet for the charms. PANDORA offers macramé, colored cord, braided leather, sterling silver, 14K gold or two-tone bracelets to start building those special memories. Starting price point is $20.
• Heart-themed pieces of jewelry. New this month is an open work charm ($25) with hearts. PANDORA also offers rings, earrings and pendants featuring hearts.
• A fabulous pair of versatile sterling silver hoop earrings that retail for as little as $30.
• Rings that can be worn alone or as the centerpiece of stackable rings. Consider thinner, stackable rings, which start at $25, or a ring with a decorative stone, such as a garnet, onyx, pearl or even a carved pink shell.

In addition to selecting a meaningful piece of PANDORA jewelry, customers who spend at least $150 will receive a free Valentine's Day gift with purchase, such as a leather heart-shaped jewelry case. Participation and gift with purchase quantities may vary by retailer.

About PANDORA

PANDORA has been making its mark in the international fine jewelry industry for almost 30 years, and is world-renowned for its high-quality, hand finished design. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507.) The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold with gemstones. Perfect for any occasion, PANDORA jewelry is sold in 55 countries on six continents in more than 10,000 locations, including nearly 500 PANDORA branded concept stores. To view the PANDORA collection, build a bracelet online or locate a jeweler, please visit PANDORA.net.

Headquartered in Copenhagen, Denmark, PANDORA employs over 5,000 people worldwide, of whom more than 3,600 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2010, PANDORA's total revenue was DKK 6.7 billion (approximately 1.2 billion USD). For investor information, please visit www.pandoragroup.com.

SOURCE PANDORA Jewelry