Later Debuts Creator Live in NYC, Bringing the Business of Social Commerce to Life

The inaugural summit marks the first major event for the newly unified Later Creator brand, featuring Camila Coelho, Cassey Ho and leaders from YouTube, Snap Inc. and Wayfair

BOSTON, Nov. 13, 2026 /PRNewswire/ -- Later, the world's most intelligent influencer marketing company, announces the debut of Later Creator Live, its inaugural summit taking place November 17 at SECOND in New York City. Marking the first major event for Later Creator since the rebranding of Mavely, the expanded summit will bring together leading creator entrepreneurs, global brands and industry executives to explore how creators can expand their businesses and grow their brand beyond social media.

Headlined by entrepreneur and global creator Camila Coelho and POPFLEX founder Cassey Ho, Later Creator Live will spotlight the next generation of creator-led businesses and the growing commercial influence of creators. Leaders from YouTube and Wayfair will join the lineup to explore how creators can turn their audiences into customers, build lasting brands and unlock new revenue opportunities. The event will also connect attendees directly with major brands, including American Eagle, Mastercard, Michael Kors and Stanley, creating opportunities for partnerships that extend beyond the summit.

"The creator economy is expected to reach $480B in 2027 and is still picking up steam with no signs of slowing. Creators are building businesses, brands are making them central to their growth strategies, and the opportunities on both sides have never been greater," said Scott Sutton, CEO of Later. "We've brought together the technology and commerce capabilities to help creators maximize their revenue. Now, we're bringing that community together in person and driving home our mission of helping creators maximize earnings with Later Creator Live."

The one-day summit will feature keynote conversations, expert-led discussions and curated networking opportunities focused on the business of influence. Programming highlights include:

• Industry Leaders and Creators: Later CEO, Scott Sutton, will open the summit with "The State of the Creator Economy: Where We're Headed in 2027," addressing creators' biggest questions as well as how Later Creator supports their growth, earnings and ownership. Wayfair's Mary Kate McGoldrick will join creators Alexis Gonzalez and Taylor Mitchell to discuss attracting brand attention and turning one-off collaborations into long-term partnerships, moderated by Later's head of creator and social, Nicki Seaborn. Snap's Juliet Merson and Later's Em Ryan will also tackle brand deals, platform trends and career-building in the "Creator Economy Hot Seat."
• Camila Coelho: The entrepreneur and global creator, recognized on TIME's 100 Creators list, will headline the summit with the keynote "Built to Last: How Creator Camila Coelho Built a Career With Intention." Drawing on her experience building multiple businesses and a community of nearly 15 million followers, Coelho will share how she turned her passions into a lasting career and the lessons creator entrepreneurs can apply to their own ventures.
• Cassey Ho: The founder of POPFLEX and Blogilates will join Andrew Peterson, head of creator economy ecosystem at YouTube, and Stacy Carpenter, global SVP of social media at SharkNinja, for "From Creator to CEO: Building a Business Your Audience Actually Wants." The panel will explore the transition from creator to entrepreneur, how affiliate shopping behavior can inform product development and practical first steps toward launching a brand.

Building on last year's Swipe Up summit in Chicago, Later Creator Live is slated to be the team's biggest event yet, bringing together top creator talent and industry leaders to deepen conversations around monetization and business growth. This year's program pairs practical guidance on increasing earnings with more opportunities to engage directly with leading brands through interactive sessions and onsite experiences, reinforcing Later's investment in helping creators turn their influence into income.

"A creator business runs on repeat revenue, not one-off posts. The creators building lasting businesses understand their audiences are also customers and their brand partners are long-term clients," said Nicki Seaborn, head of creator and social at Later. "That's the playbook we're putting in the room at Later Creator Live. Every session comes back to one question: how do you earn more next year than you did this year?"

The event comes amid significant momentum for Later, which has generated more than $300 million in cumulative creator payouts and over 480,000 creator campaign activations, with company revenue more than doubling over two years. With a creator index spanning more than 28 million creators, Later continues to expand its role in connecting content, commerce and measurable business results.

Later Creator Live will feature speakers and gifting from several brand partners including; American Eagle, Drybar, fine'ry, Frenshe, Freshpet, Hairitage by Mindy McKnight, Mastercard, Mauna Loa, Michael Kors, MIX:BAR, Nature's Bounty, POPFLEX, Reebok, SharkNinja, Stanley, Walmart, Wayfair, and Woot. The summit lays the groundwork for Later's broader investment in its brand and creator communities in 2027, with plans to involve more brands and create additional opportunities for collaboration.

Creators can apply to attend Later Creator Live. Space is limited, and attendance is subject to approval.

About Later
Later is the world's most intelligent influencer marketing company, delivering the predictable performance enterprise brands demand and the reliable revenue creators deserve. Its AI-powered technology draws from a decade of creator, content, and commerce data from billions of social interactions, $3B+ in influencer-driven purchases, and deep integrations with Meta, TikTok, and more. With its team of high-touch strategists, Later delivers campaigns that look like art and perform like science. Trusted by global leaders like Nike, Southwest Airlines, and Unilever, Later is where the creator economy meets the bottom line. Learn more at later.com.

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