Latest Episode of Trending Fashion/Entertainment Series, "Click My Closet," Premieres Wednesday, July 18th
Episode Starring TV Personality Louise Roe and Stylist Anita Patrickson Now Available, Features Exclusive Content and Shoppable Fashion
LOS ANGELES, July 18, 2018 /PRNewswire/ -- The new episode of Clickable Media Group's digital series, "Click My Closet," is now available for streaming at www.clickmycloset.com, starring popular fashion host Louise Roe and her stylist Anita Patrickson. Clickable Media Group is the recently launched content development and in-house production arm of PR powerhouse Rogers & Cowan.
The company's first fashion and entertainment series, "Click My Closet," brings viewers inside stars' homes and their personal closets, showing fashionable celebs working with their trusted stylists to create different looks for upcoming occasions.
Optimized for mobile-video consumption, "Click My Closet" is the first digital platform of its kind in the marketplace, offering a unique combination of two core elements: entertainment content and clickable shopping. Viewers can click on individual items within the series to purchase the item, and/or have the item added to their virtual closet, where viewers can create head-to-toe "looks" on the platform, and then share those looks across social media for follower feedback.
The content-rich "Click My Closet" digital platform includes snackable bites of content, ranging from :30-second clips to full-length, five-minute episodes.
The site also offers expanded behind-the-scenes content from the episodes with exclusive clips, talent Q&A's, and the site's signature "Ask A Stylist" subscription feature, offering custom, personalized recommendations and feedback from top professional stylists.
Even more unique, the clickable and shoppable content of the "Click My Closet" platform goes beyond the digital episodes to include a "Street Style" photo gallery of celebrity looks, which users can click-to-know what their favorite celebrity is wearing in the image, following the link to purchase the desired items.
Expanding the stickiness of the platform even further, the site's interactive "Must Have's" section includes shoppable style recommendations that are curated by in-house "Click My Closet" fashion stylists.
The latest "Click My Closet" episode features two celebrity stylists: TV host (and professional stylist) Louise Roe, who works with her fellow celebrity stylist Anita Patrickson. In the episode, Roe and Patrickson style looks at Patrickson's new pop-up store in West Hollywood, Calif., putting together outfits for Roe's lifestyle as a new mom, while still keeping the looks chic and on-trend. Together, Roe and Patrickson select three looks — from a color-blocked Tibi pantsuit with flats to a casual vacation look reimagined for a work meeting. The two pro-stylists even "compete" to create two different looks with the same casual t-shirt, dressing it both up and down with other separates and accessories.
"I love that 'Click My Closet' shows viewers how wonderful it is working with my good friend Anita [Patrickson], and I think it's brilliant that fans can click on everything they see in the episode to buy it," said Louise Roe. "It's also fantastically unique that fans can create their own outfits in a virtual closet to share on social media. I find the 'Click My Closet' platform very special and exciting."
Originally launched on May 22 this year, "Click My Closet" has featured actresses Ashley Greene and Jaime King, models Petra Nemcova and Charlotte McKinney, professional dancer Cheryl Burke, and actress/model Olivia Culpo. New episodes of the "Click My Closet" series will continue to be released through November and will integrate both high-end and mass-market brand partners from fashion and retail to general market.
"With increasing consumer migration toward mobile as the dominant platform for video consumption, along with the rapid development of social commerce, 'Click My Closet,' stands out in the digital landscape by offering the ability to both watch (entertainment content), and interact (click, save, share and shop), in a single user experience," said George Greenberg, CEO of Clickable Media Group. "While others in the market are offering one feature or the other, 'Click My Closet' is the first to offer both, all in one interactive ecosystem."
"As the founder of Splash News, the leading photo and video agency serving the entertainment industry, I recognized that the most searched item for celebrity images was what they were wearing," said Gary Morgan, Co-Founder of 'Click My Closet' and Clickable Media Group executive. "This was the inspiration for all the 'Click My Closet' content, which lets consumers know exactly what their favorite celebrity is wearing, and then gives them instant access to shopping that same look."
"Click My Closet" is targeted toward millennial women age 18 to 35 and offers consumers a new and unique way to interact with celebrity fashion; engage with mobile entertainment content; save, share and shop looks via social media; and have access to personal styling, all through one digital platform.
For more information, visit: www.clickmycloset.com
Media Contact:
Shae Dewaal, [email protected], 310-854-8178.
About Clickable Media Group
Clickable Media Group was established by Rogers & Cowan and the Interpublic Group of Companies (IPG), Gary Morgan and Greenberg Media Company in 2018 to develop custom media properties for the digital-first, socially-driven marketplace. Clickable Media Group produces unique and compelling content to create interactive user experiences that give consumers the ability to seamlessly save, share and purchase products across digital and social platforms.www.clickmycloset.com
About Rogers & Cowan
Rogers & Cowan is a leading entertainment PR and marketing communications agency connecting brands with the media, consumers and influencers that matter. R&C offers an insider's "POV" in creating distinctive integrated marketing campaigns that leverage the powerful marketing influences of the entertainment industry to drive strategic positioning, build brand awareness, increase consumer engagement, activate online communities and support product launches. The agency works with a diverse roster of clients ranging from A-list celebrities to content creators to consumer technology companies to construct traditional and social media campaigns that support brand initiatives and resonate with target audiences. http://www.rogersandcowan.com/. Follow us @RogersandCowan
SOURCE Clickable Media Group
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