More than one-half of online shoppers in Latin America prefer to pay by credit, debit or a prepaid card, according to a recent survey cited in the report. Cash on delivery (COD) is another popular payment method, especially among consumers who do not have a bank account. Furthermore, as an alternative to card and COD payments, a double-digit share of shoppers in Mexico, Argentina, and Colombia paid for their Internet purchases in brick-and-mortar locations, such as convenience stores, supermarkets or pharmacies, as of 2018.
An emerging payment trend in Latin America is the use of mobile payment methods to settle transactions online and in-store, this report shows. More than two-thirds of connected consumers surveyed in this region in 2018 said they would likely start to use mobile payments next year, one of the highest rates worldwide. One in ten smartphone users in this region is expected to make mobile payments in brick-and-mortar stores this year.
The current leaders of the shift to proximity mobile payments in Latin America by sales volume are Argentina and Mexico, while the share of potential users was the highest in Dominican Republic and Peru. With consumers' interest heating up, a growing number of mobile payment solutions become available on the market, including Apple Pay, Google Pay, Samsung Pay and BBVA Wallet, among others.
In the region's largest E-Commerce market, Brazil, a specific form of credit card payments dominates online payments, namely, payment in two or more credit card installments. A local bank payment method, Boleto Bancario, comes in close second, with a perspective of overtaking card payments in installments.
According to a survey cited in the study, a double-digit share of shoppers report having received a discount from an online merchant when they chose to pay with Boleto Bancario. ECommerce card payment statistics also show that the share of installments declined between 2017 and 2018.
Online shoppers in Latin America prefer to pay by card Different types of cards were the preferred method of more than 50% of online shoppers in Latin America in 2018, according to this research. Cash on delivery ranked second, followed by other alternative payment methods such as payment at convenience stores and supermarkets.
Mobile payments are increasing across Latin America Mobile payment is a growing trend both in online and brick-and-mortar shopping in Latin America. Two in three Internet users in this region said they would be likely to use mobile wallets or similar payment methods during 2018/2019. Recent market estimates cited by the researcher reveal that consumers in Argentina and Mexico had the highest rates of in-store mobile payment usage among their regional peers. The competitors in the expanding mobile payments market in Latin America include Apple Pay, BBVA Wallet, Google Pay and Samsung Pay, among others.
Credit card installments still popular in Brazil Digital shoppers in Brazil, Latin America's largest online retail market, paid by credit card installments more than by other methods in 2018, according to a survey in the report. However, the popularity of this method declined slightly from 2017, given that many online merchants offer discounts on one-time payment methods such as via Boleto Bancario.
Payment Methods Accepted in Online Stores, in % of Online Stores, February 2018
Reasons For Not Shopping Online, incl. Payment-Related, in % of Internet Users Who Do Not Shop Online, Q1 2017 & Q1 2018
Breakdown of Card Payments by E-Commerce and POS Payments, in %, 2016 & 2022f
Online Payment Fraud Losses, in USD billion, 2018e & 2023f
Share of Respondents Who Would be Willing to Use Fingerprint or Other Biometric to Secure Their Payment Details, in %, 2018
Mobile Payment User Penetration, by Region, in % of Internet Users, Q4 2017
Proximity Mobile Payment User Penetration, by Region, in % of Smartphone Users, 2017-2022f
Top 10 Countries by Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2019f
Share of Internet Users Who Are Likely To Use Mobile Payment Next Year, in % of Internet Users, by Region, Q1 2017 & Q1 2018
Share of Internet Users Who Are Likely To Use Mobile Payment Next Year, in % of Internet Users, by Selected Countries, Q1 2018
Mobile Wallet User Penetration, in % of Respondents, by China, Germany, India, Taiwan, the USA and the UK, 2018
Number of Contactless Payment Users of Apple Pay, Samsung Pay, Google Pay and Other OEM Pay, in millions, 2018e & 2020f
Retail Spending at Frictionless Payment Stores, in USD million, 2018e & 2023f
IoT Payments, in USD billion, 2018e & 2023f
IoT Payments, in USD billion, by Connected Car and Connected Home Device Payments, 2021f
Questions Answered in this Report
What are the key trends and developments in online payments worldwide and in Latin America?
How do online payment method preferences vary between Argentina, Brazil, Chile, Colombia, and Mexico?
How important is payment security to digital consumers across the region?
What is the current state and the prospects of mobile payments in Latin America?
How many consumers in Latin America use mobile wallets to pay in-store?