Latin American and U.S. Hispanic Travel Marketing Forum to take place at #PortadaLat

News provided by

Portada

Apr 19, 2016, 08:45 ET

MIAMI, April 19, 2016 /PRNewswire/ -- Travel Marketing and its substantial overlap with digital marketing will be covered at a special Travel Marketing Forum at PortadaLat (http://www.portada-online.com/events/portadalat), the marquee conference for brand marketers, agencies, media, influencers and digital innovators targeting Latin markets throughout the Americas.

#PortadaLat, organized by Portada, the leading Source on Latin Marketing and Media, is the premier conference in the Latin American and U.S. Hispanic marketing and media space. This marquee conference is a two-day annual gathering of key brand marketing, advertising, media and content leaders from all over the Americas. In its 8th annual edition, #PortadaLat will be a two day event brimming with fresh ideas, market intelligence and networking opportunities. The event will take place in Miami's Hyatt Regency Hotel on June 8-9, 2016. (PRNewsFoto/Portada)
#PortadaLat, organized by Portada, the leading Source on Latin Marketing and Media, is the premier conference in the Latin American and U.S. Hispanic marketing and media space. This marquee conference is a two-day annual gathering of key brand marketing, advertising, media and content leaders from all over the Americas. In its 8th annual edition, #PortadaLat will be a two day event brimming with fresh ideas, market intelligence and networking opportunities. The event will take place in Miami's Hyatt Regency Hotel on June 8-9, 2016. (PRNewsFoto/Portada)
#PortadaLat, organized by Portada, the leading Source on Latin Marketing and Media, is the premier conference in the Latin American and U.S. Hispanic marketing and media space. This marquee conference is a two-day annual gathering of key brand marketing, advertising, media and content leaders from all over the Americas. In its 8th annual edition, #PortadaLat will be a two day event brimming with fresh ideas, market intelligence and networking opportunities. The event will take place in Miami's Hyatt Regency Hotel on June 8-9, 2016. (PRNewsFoto/Portada)
#PortadaLat, organized by Portada, the leading Source on Latin Marketing and Media, is the premier conference in the Latin American and U.S. Hispanic marketing and media space. This marquee conference is a two-day annual gathering of key brand marketing, advertising, media and content leaders from all over the Americas. In its 8th annual edition, #PortadaLat will be a two day event brimming with fresh ideas, market intelligence and networking opportunities. The event will take place in Miami's Hyatt Regency Hotel on June 8-9, 2016. (PRNewsFoto/Portada)
PortadaLat, in it's eighth annual edition will cover the Latin American and U.S. Hispanic digital marketing, tech and media space. The two-day annual gathering on June 8-9, will bring together key brand marketing, advertising, media and content leaders from all over the Americas. The event will take place at the Hyatt Regency Miami. (PRNewsFoto/Portada)
PortadaLat, in it's eighth annual edition will cover the Latin American and U.S. Hispanic digital marketing, tech and media space. The two-day annual gathering on June 8-9, will bring together key brand marketing, advertising, media and content leaders from all over the Americas. The event will take place at the Hyatt Regency Miami. (PRNewsFoto/Portada)
#PortadaLat, organized by Portada, the leading Source on Latin Marketing and Media, is the premier conference in the Latin American and U.S. Hispanic marketing and media space. This marquee conference is a two-day annual gathering of key brand marketing, advertising, media and content leaders from all over the Americas. In its 8th annual edition, #PortadaLat will be a two day event brimming with fresh ideas, market intelligence and networking opportunities. The event will take place in Miami's Hyatt Regency Hotel on June 8-9, 2016. (PRNewsFoto/Portada) #PortadaLat, organized by Portada, the leading Source on Latin Marketing and Media, is the premier conference in the Latin American and U.S. Hispanic marketing and media space. This marquee conference is a two-day annual gathering of key brand marketing, advertising, media and content leaders from all over the Americas. In its 8th annual edition, #PortadaLat will be a two day event brimming with fresh ideas, market intelligence and networking opportunities. The event will take place in Miami's Hyatt Regency Hotel on June 8-9, 2016. (PRNewsFoto/Portada) PortadaLat, in it's eighth annual edition will cover the Latin American and U.S. Hispanic digital marketing, tech and media space. The two-day annual gathering on June 8-9, will bring together key brand marketing, advertising, media and content leaders from all over the Americas. The event will take place at the Hyatt Regency Miami. (PRNewsFoto/Portada)

"Marketing Travel Services to the Latin American and the U.S. Hispanic consumer has become an important sector in its own right that is why we are adding a Travel Marketing Forum to the 8th Annual Edition of #Portadalat," says Marcos Baer publisher of Portada.

Major Travel Marketing Players to speak at Travel Marketing Forum include: 

  • Dorothy Dowling, Chief Marketing Officer, Best Western® Hotels & Resorts
  • Montserrat Santaella, International Promotion Manager, Grupo Posadas
  • Ricardo Rivera, Chief Marketing Officer, Volaris
  • Rolando Aedo, Chief Marketing Officer, Greater Miami Tourism and Convention Bureau
  • Ismalis Mendoza, Senior Manager of Marketing and E-Commerce, Marriott International
  • Lara Migliassi, VP, Global Brands – Hyatt Zilara, Hyatt Ziva, Hyatt Residence Club & Hyatt
  • Carlos Orta, VP Corporate Affairs, Carnival Corporation

Key Topics to be explored:

  • Sales Attribution in Digital Travel Marketing: The State of the Art
  • Creating Strong Travel Brands: Fighting Commoditization in Travel Services
  • Marketing Latin American Travel Destinations in the U.S.
  • A CMO Dissects Global Travel Marketing Trends: Sharing Insights about Marketing 4,100 Hotels in 100 Countries.

Check out the preliminary #PortadaLat agenda here to learn more:
http://www.portada-online.com/events/portadalat/#Agenda

REGISTER AT THE EARLY BIRD PRICE (until April 29): http://www.portada-online.com/events/portadalat/#Register

Additional major Marketer and Media Stars who will take the stage at PortadaLat include:

  • Carlos Leal, Sr Consumer Marketing Manager, Nestlé
  • Guillermo Morrone, Head of Global Consumer Content Strategy and Priceless Cities, MasterCard
  • Juan Guillermo Restrepo, Digital Marketing Manager, Falabella
  • Adam Singolda, CEO, Taboola
  • Jeremy Gilbert, Director Strategic Initiatives, The Washington Post
  • Carlos Espíndola, e-Hub, Manager Latin America, 3M
  • Rebeca Ricoy, Sr. Manager Digital Marketing & Advertising, Nola, Avon
  • Maria Carrasquillo, Senior Marketing Manager- Latin America, Jarden Consumer/Sunbeam-Oster
  • Marta Martinez, SVP Sales Advertising, AOL
  • Michael Schott, Director of Online Marketing, Open English
  • Wayne St. Armand, CMO, Brand Networks
  • Andres Franklin, Director Latin America, Sojern                     
  • Cynthia Evans, Director Insights and Analytics, Group M, Latin America
  • Adriana Grineberg, Head of Operations Miami, Facebook

Already Confirmed Sponsors of PortadaLat (June 8-9 At Miami's Hyatt Regency)

Leader Sponsor Plus Level
Taboola (www.taboola.com)
Brand Networks (http://bn.co)

Leader Sponsor
Sojern (www.sojern.com)   
Innov8 Events Agency (www.innov8events.com)

Distinguished Sponsor
Hola (www.hola.com)

Attendee Bag Sponsor
Latcom (www.latcom.com)

Attendee Badge Sponsor 
Multimedia Inc. (www.multimediausa.com)

Official Wire Partner
Marketwired (www.marketwired.com)

To align your brand with the Travel Marketing Forum and the eight annual edition of  PortadaLat, the main conference for Brand Marketers, Digital Innovators, Media Properties and Influencers targeting the Latin American and U.S. Hispanic markets, please contact Portada's Sales and Marketing Director Kelley Eberhardt at [email protected].

Contact Information:   
Kelley Eberhardt   
Director of Sales and Marketing, Portada   
[email protected] 

SOURCE Portada