Latin American Information Technology System Disruptor Kio Networks Powers Channel Revolution with Impartner
New Kio marketing theme goes more than skin deep; company transforms partner program to revolutionize new pathways to market
New video case study details how Impartner Partner Relationship Management solution plays key role in helping Kio drive scale, partner adoption and ease of doing business
SILICON SLOPES, Utah, Jan. 16, 2018 /PRNewswire/ -- When market disruptive Latin American information technology provider Kio Networks launched a powerful new marketing program in fall 2017, complete with attention-grabbing video marketing collateral shot by award-winning filmmaker Emmanuel "El Chivo" Lubeski, the results immediately cast a cool, contemporary, forward-looking light on Kio. But more important, the marketing campaign was actually a reflection of the revolution that was happening inside the company as well as in its entire go-to market strategy – including its channel program.
"Revolution – or RevoluKIOn – is more than just a marketing campaign," said Jorge Diaz, Kio partner and channel program assistant director. "The program really is the essence of how we want to service our clients and move the market toward a real digital transformation. When there is a revolution, there is always innovation behind it – new processes and new ways to look for markets. That is what we're doing with our partner program – revolutionizing our pathways to new markets." In a new case study released today, available here, Diaz details how Kio worked with Partner Relationship Management (PRM) technology leader Impartner to "put everything on its feet" to advance Kio's partner program to the next level.
In reinventing its partner program, Diaz says finding a PRM solution to integrate disparate point solutions into one system was a foundational decision from the beginning. "A PRM has to do with the speed with which you want to be a leader versus a follower," said Diaz. "If you want to remain a follower and keep an army managing your partner programs, you can take all the time you want. You take a quarter, the next quarter, the next month or a year. However, if you want to be a leader, a PRM gives you automation, the communications and the resources you need to be able to scale your program and geographic reach, find the right partners, train them properly and manage their performance in a way that gives you the acceleration you need to come out on top."
Diaz says Kio's goals in searching for a PRM solution were clear: One tool, designed from the ground up, to address the complexities of an indirect sale versus a direct sale (like a CRM), and that would address every step of the journey partners need to take to achieve their objectives within a program. In addition, Diaz was adamant that the tool needed to be highly flexible to be able to continually evolve their partner program at the speed of business without "having an army in the back end for development."
Once Impartner PRM was up and running, the impact, says Diaz, has been tremendous. "When our channel team arrives today, they can work with their partners, build business plans together with them, track how things are going and make adjustments in real time that help improve our overall performance," said Diaz. "It gives great confidence to the partner that things are going to be done, that there really is going to be an objective, measurable result and see what is happening in their business. If this were still in an excel file, plans would remain there for a lack of visibility, trackability and usability."
"Kio Networks is absolutely setting the pace for Latin American companies, who are realizing the power of the channel and channel management technologies like PRM to accelerate their revenue," said Juan Munoz, Impartner VP of Latin America. To learn more about how Kio has reinvented its partner program with the help of Impartner, click here to view the case study.
About Impartner
Impartner delivers the industry's most advanced SaaS-based Partner Relationship Management (PRM) solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry's most award-winning PRM technology and one of the industry's only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company's highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal.
For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.
Contact:
Kerry Desberg
Impartner
425-231-9529
[email protected]
SOURCE Impartner
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