LatinWorks Takes Home Gold
Marriott International's #LoveTravels Initiatives Recognized for Digital Marketing Excellence
AUSTIN, Texas, Feb. 17, 2016 /PRNewswire/ -- The Hospitality Sales & Marketing Association International (HSMAI) honored LatinWorks, an award-winning, full-service cultural branding firm, with three Adrian Awards for digital marketing excellence at last night's 59th annual Adrian Awards Gala, the largest and most prestigious global travel marketing competition.
This year's contest was one of the most competitive in history, garnering more than 1,300 entries from around the world, with entries judged by distinguished executives from all sectors of the industry.
"We are so excited to share this recognition with LatinWorks who has truly been our partner and guide in creating a ground breaking campaign for Marriott International," stated Cherilyn Williams, Marriott International's Director of Global Portfolio Marketing.
For the recognized iteration of the #LoveTravels campaign, featuring celebrity talent Diane Guerrero (Orange is the New Black, Jane the Virgin) and Diego Boneta (Scream Queens), Marriott International partnered with LatinWorks to guide and develop the campaign's creative vision, which celebrates travel and multiculturalism. The campaign was recognized for excellence in video, social media, and overall integrated consumer marketing efforts.
"We're honored and extremely grateful to be recognized for our contribution to Marriott International's #LoveTravels initiatives," said Gabriel Garcia, LatinWorks' Executive Creative Director. "The campaign further connects the brand with multicultural consumers through mediums that have become all-important."
"We are continually amazed by the creativity of the Adrian Award submissions," said Fran Brasseux, HSMAI Executive Vice President. "We received an incredible number of outstanding Adrian Awards entries this year, and we are excited to recognize so many innovative companies that will undoubtedly continue to make an impact in the hospitality advertising, public relations and digital marketing industry."
Recognized on a global scale as one of the most awarded multicultural agencies, LatinWorks is a nine-time Cannes Lions winner, a three-time Ad Age Multicultural Agency of the Year, and has been featured twice on Ad Age's Agency A-List. Some of their other clients include the Austin Convention and Visitors Bureau, Target, Domino's Pizza, and The Texas Lottery, to name a few. Visit www.LatinWorks.com to check out Marriott International's award winning #LoveTravels campaign.
About LatinWorks
LatinWorks is a full-service advertising agency specializing in cultural branding. A certified minority enterprise and member of the Omnicom DAS Global network, LatinWorks brings forth a fresh and progressive vision for a multicultural America that has made them one of the most in-demand and awarded creative agencies in the country. Their mission is to lead brands as Chief Culture Officer; with a relentless focus on consumers, they live to anticipate cultural shifts and help brands successfully navigate today's dynamic marketplace. Some of their clients include: Anheuser-Busch, Austin Convention and Visitors Bureau, Target, PepsiCo, Marriott, MLB, Mars and Domino's Pizza. LatinWorks has brought nine Cannes Lions home to its Austin, Texas headquarters and was named Multicultural Agency of the Year three times. For more information, visit www.LatinWorks.com.
About HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI's MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.
SOURCE LatinWorks
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