AUSTIN, Texas, Aug. 3, 2012 /PRNewswire/ -- In unprecedented fashion, LatinWorks added another prestigious award to its 2012 collection—this time the Small Agency of the Year Award in the 75-150 employees category at Advertising Age's 2012 Small Agency Awards show and conference. The Gold award was announced on July 26 in Minneapolis at a ceremony honoring the best agencies in the industry with fewer than 150 employees.
LatinWorks was chosen based on its new business winning streak, unique approach to reaching the ethnic consumer and the multiple industry accolades received over the last year, which include multiple Lions at the Cannes International Festival of Creativity, Advertising Age Multicultural Agency of the Year and Adweek Hispanic Agency of the Year.
The agency's work continues to stand out for the strategic insights that power it and the creative leadership it conveys. Consistently among the top creative performers in the advertising industry, LatinWorks has evolved into a cultural branding agency with a business model designed to help clients capture the rich opportunities offered by a growing and changing consumer landscape in the US.
Over the last year, LatinWorks has bolstered its client portfolio through a business development approach that selectively targets marketers that fit with the agency's beliefs and culture—namely brands that are forward-thinking in their approach to reaching the ethnic consumer. New clients include Heinz, Capital One, Texas Lottery and PepsiCo.
LatinWorks is the premier cultural branding agency at the forefront of the evolving consumer marketplace. Creatively-driven and strategically grounded, LatinWorks delivers business value for brands looking to capitalize on the new American Reality. A member of the Omnicom DAS Global network, LatinWorks brings forth a fresh and progressive vision for a multicultural America that has made it one of the most in-demand creative agencies in the country. Its groundbreaking and award-winning work has produced outstanding results for clients such as Anheuser-Busch, General Motors, Lowe's Home Improvement, Marshalls, Mars, Wrigley, Domino's Pizza, Kimberly-Clark, The Lance Armstrong Foundation, and Texas Lottery among others. For more information, visit http://www.latinworks.com.