SAN MATEO, Calif., March 26, 2019 /PRNewswire/ -- Lattice Engines, the world's first & largest B2B Customer Data Platform, announced today that it had turned cash-flow positive in early 2019. Building upon the momentum of a strong 2018, the company grew new bookings by over 50% in Q4 2018.
"Today's B2B marketers face a significant challenge when it comes to delivering efficient, targeted, omni channel campaigns. The data required to drive these campaigns remains scattered among disparate and siloed sources," said Shashi Upadhyay, CEO at Lattice Engines. "We are excited and proud to see such growth in the adoption of Lattice Atlas so they can integrate all their data, centralize their segmentation and distribute activation across all channels to automate multi-touch ABM programs."
"Lattice is a game changer when it comes to executing on more targeted campaigns and creating higher quality B2B sales opportunities." said Malachi Threadgill, Director of Demand Generation and Global Sales Development at Masergy. "With the Lattice platform as our AI and data foundation, we are able to create personalized buyer journeys resulting in 7x higher opportunity creation and 50% higher deal size at our targets."
The realization of profitability for Lattice can be directly tied to a number of key milestones the company achieved over the past several quarters:
Accelerated adoption of the recently launched Lattice Atlas Platform with 200+ deployments across a growing roster of enterprise and high-growth organizations
To learn more about Lattice, visit www.lattice-engines.com or visit booth #177 at the Adobe Summit at the Venetian Resort in Las Vegas, March 26-28.
Lattice Engines provides a Saas-based platform that serves as the "Single Source of the Marketing Truth" for B2B Marketing teams everywhere. Our platform enables B2B marketers to centralize all their 1st and 3rd party buyer data in a single place and then use AI to segment and create audiences for campaigns. Customers use the platform to activate these audiences across all their channels (email, sales, web, ads, direct mail, bots, etc) for all parts of the revenue funnel from net new acquisition, to lead acceleration to churn detection and cross-sell/up-sell. With an unrivaled track record of success and expertise, Lattice is a leader recognized by Independent Analysts and customers including AT&T, Adobe, Dell, Google, Paypal, Tibco and hundreds of enterprise and fast growing companies. Lattice is a Salesforce Gold partner, a Marketo Accelerate Partner and is headquartered in San Mateo, CA. To learn more, please visit www.lattice-engines.com and follow @Lattice_Engines.