SAN MATEO, Calif., April 25, 2016 /PRNewswire/ -- Lattice Engines, the leading provider of predictive marketing and sales applications, saw 3x growth in revenue from new bookings in Q1 compared to the same quarter last year. In addition to increasing new business growth by 300%, the company saw significant expansion with its current customers, which resulted in the best Q1 in company history.
"Marketers now realize that it is no longer sufficient to collect unrelated data from dozens of applications in the hope that it will provide key insights," said Shashi Upadhyay, CEO at Lattice Engines. "They need help organizing this data at the account and contact level, appending fit and intent data, micro-segmenting and building predictions so they can run Account-Based Marketing programs at scale. Our integrated marketing and sales platform helps bring the entire revenue team together and makes Account-Based everything a reality."
Lattice's explosive customer growth can be largely attributed to the new product features and capabilities launched in the past 12 months that enable marketing and sales teams to take immediate action on data-driven insights to support account-first activities. With these additions, Lattice is now the only predictive marketing vendor that helps companies identify and engage with the right accounts at all points of the buying cycle from finding net-new leads to prioritizing known prospects as well as upselling and cross-selling to existing customers.
To learn more about how Lattice's predictive marketing and sales solutions can support ABM programs, join us at Oracle's Modern Marketing Experience in Las Vegas (booth #MME20). In addition, CEO Shashi Upadhyay will be on stage Tuesday April 26 at 11 am discussing best practices for using predictive to supercharge ABM programs, and helping attendees understand how to make the most out of their data.
Lattice's complete set of marketing and sales applications predicts who will buy, what they are likely to buy and when. As the market leader, Lattice's proven applications combine billions of buying signals and apply advanced machine learning to help drive predictable marketing and sales performance. Companies of all sizes including Dell, Staples and SunTrust Bank use Lattice to deliver proven value, ultimately resulting in increased conversion rates and accelerated revenue growth. Lattice has headquarters in San Mateo, Calif. To learn more, please visit www.lattice-engines.com and follow @Lattice_Engines.
SOURCE Lattice Engines