LATV to Re-Launch Wachale!

LATV's fan favorite series returns for a third season of fun, laughs, and viral videos

Oct 14, 2010, 13:46 ET from LATV Networks

LOS ANGELES, Oct. 14 /PRNewswire/ -- Starting Friday, October 15 LATV Networks will re-launch and rebrand Wachale into television's only Spanish-language, cross-generational clip show. Wachale premieres this Friday at 9pm (PDT) and repeats on Saturdays and Sundays at 3:30 pm (PDT) and Tuesdays and Wednesdays at 6:30 pm (PDT).

Energetic host Jarocho, his sexy, tech-savvy, sidekick Miriam, and resident Cubano loco en la Calle, Humberto Guida take on the world of wacky viral videos, lifestyle and Latino Pop culture with witty commentary, outrageous segments and hilarious sketches.

Wachale features various integration friendly and fully customizable segments.  Me Gusto -No Me Gusto, the game that judges the best and worst of viral videos ; And Llamame, in which Humberto takes care of business on his cell phone with characters from telenovelas while you listen in.  

Wachale's interactive format lets viewers costar in each episode through viral segments allowing for online sponsorship opportunities as well such as web based sweepstakes.

"We are very excited to bring back a very popular program which enjoyed a very loyal audience," said Luca Bentivoglio, LATV's Chief Operating Officer. "By reaching Latino viewers of all generations through television airwaves and online, Wachale connects to the much sought after Latino consumer in an unprecedented way."

About LATV:

LATV is the only remaining Latino-owned TV network in the Hispanic television space.  Its programming primarily targets US-born Latinos, with content that features a combination of originally produced shows as well as licensed content that has never before been seen in the U.S.  LATV's fully-owned subsidiary, American Latino Syndication, produces and distributes "American Latino" and "LatiNation,"  two award-winning, Latino-themed TV programs that are broadcast on general market stations in over 100 cities nationwide as well as the Virgin Islands and Puerto Rico. For more information, please go to and