Launch of Internet Start-up Maxxo With the Help of the Community

Nov 03, 2011, 11:51 ET from Maxxo

ZAGREB, Croatia, November 3, 2011 /PRNewswire/ --

Maxxo, an online cloud-based storage and file transfer startup out of Croatia, will officially launch its Beta edition to a limited number of users in late November 2011. In a bold move in keeping with the company's user-oriented philosophy, Maxxo has decided to crowd-source all creative materials for its launch campaign from, the world's largest marketplace for small services. For everything from animation to hilarious customer testimonials, Maxxo is looking to the engaged online community of Fiverr users to provide.

"We see ourselves at Maxxo as the bad boys of online storage and synching who actually care about the human element behind the code," says the company's founder and chief executive, Vedran Sisak. "Maxxo was created to meet the storage and file-transfer needs of real people."

Sisak continues: "We thought to ourselves, 'The internet is democratizing everything we do, so why not model our launch campaign accordingly?' We get instant and valuable feedback on our ideas from peers and friends on forums and social networks, so it seems rather a waste of our hard-earned launch money to enlist the help of a marketing and advertising agency that will powerpoint us to death discussing 'online strategy.' I've been at this game for years and I still have no idea what is meant by 'online strategy.' Nobody knows whether a new site will flop or fly. At the end, it's about the users. At Maxxo we think this is true not just at the end, but the very beginning -which is why we are going so far as to solicit our campaign creative materials from the hugely popular online gigs marketplace,"

The Fiverr competition officially opened today and will run until the launch, with the winning gig decided by a Facebook vote on Maxxo's Facebook page ( Maxxo's offer includes a cash prize of $500 for the best idea, gig or concept to promote the new company. Fiverr members who share their ideas will also be among the first to get an invite to Maxxo's private Beta. Here's the link to the brief:

About Maxxo

Maxxo is a Croatian cloud-based file sharing, sync and backup application, soon to be available for download, that will allow users to easily sync and share their data with their trusted friends and peers. Sending or sharing large files or a large number of files? With Maxxo, it's as simple as drag and drop. The service offers 5GB free accounts and premium accounts with added data sharing features as well as added storage. File sharing is about to get a whole lot easier.  

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