Launch of Petoolah Marks New Territory for Pets and Owners Online - a Partnership Between 20nine and Pet360

PHILADELPHIA, Nov. 11, 2011 /PRNewswire/ -- 20nine, a creative branding agency, recently partnered with Pet360, a leader in the pet e-commerce and information space, to introduce Petoolah (http://www.petoolah.com), the first members-only sales site designed exclusively for pets and their owners.

Pet360's innovative management team engaged 20nine to drive growth and tap into the emerging trend of members-only sales sites started by brands such as Gilt, Groupon, Rue La La, and Jetsetter. 20nine concepted the brand, developed prototypes, and conducted insight sessions with pet owners to determine what would motivate them to become a Petoolah member.

The initial sessions revealed a common theme: the strong emotional bond that exists between pets and their owners. In terms of the overall scope, 20nine was responsible for brand positioning, brand platform development, naming, and production of product stories and product photography.

Each week, Petoolah offers members access to exclusive deals on brand name pet items at discounts available only to members. New sales items are added to the list of featured products at different days of the week. A new sale begins each Sunday night. Members can receive cash credits whenever they invite friends who become Petoolah members. The fun and interactivity of the site fuel the passion and social aspect of being a pet parent and being part of a community.

"We see Petoolah as an opportunity to innovate, engage pet lovers in new and exciting ways, and do something truly different and talk-worthy in the pet space," said Greg Ricciardi, President and CEO of 20nine. "The key here is a potent combination of exclusivity, product scarcity, and the passion of pet lovers."

"20nine has been a great partner in the development of this new product," said Brock Weatherup, CEO of Pet360. "Their team's ability to go from broad creative visioning to technical implementation is a very special combination."

Pet360 selected 20nine based on the agency's innovative brand methodology and spirit of customer co-creation. The two companies also share a strong entrepreneurial spirit, demonstrated by 20nine's decision to invest in Petoolah. "It's not every day an agency gets a chance to partner in the business they're asked to promote, but we became such believers in the Petoolah concept, that it seemed natural for us to want to invest in the brand," says Ricciardi.

About 20nine

20nine helps clients manage change, create deeper connections with the customer and grab a bigger piece of the future. The agency works best with clients who know where they want to be, and know they need the right strategic and creative partner to help them get there. Bringing the same energy and level of expertise to clients whether they're regional, national or global clients, 20nine becomes champions for their brands. For more information, visit http://www.20nine.com.

About Pet360

The Pet360 family of brands includes http://www.PetFoodDirect.com -- the most complete pet food and supply retailer online, http://www.NationalPetPharmacy.com -- a fully licensed, full-service pet pharmacy delivering pet meds, vitamins and comprehensive pet health and wellness products, http://www.petMD.com -- the world's leading online resource focused solely on the health and well-being of pets, and http://www.petoolah.com -- the first members-only sales site for pet owners. The company is dedicated to providing pet parents the information, commerce and community they need to be able to spend more time loving their pets and less time worrying about their health.

Contact: Melissa Cassera
Cassera Communications
(856) 816-3413
[email protected]

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SOURCE 20nine