TEL AVIV, Israel, Nov. 12, 2014 /PRNewswire/ -- Wannabiz (www.wannabiz.com) today announced a total of US $2.2 million in financing and the launch of its DIY Marketing app providing small business owners with powerful social marketing they can run from their mobile devices. Wannabiz is a free DIY 5-minute-a-day marketing mobile app for independent professionals in any industry to easily utilize expert marketing to create and deliver dynamic content integrated across Facebook, Twitter, website and blog, as well as intelligent online advertising on a micro budget. The funding was led by Firstime Ventures and TheTime with well-known tech and new media investors Ilan Shiloah, Zohar Gilon and others.
Over 91 percent of the businesses in Europe and the US are one person shops or consist of under 10 people with minimal marketing budgets and expertise. The funding will be used to launch the company's new DIY Marketing App, beyond the successful period of limited availability on iOS, into the rapidly expanding Android market for the millions of such independent professionals. Until now, this market has been underserved in terms of desperately needed social marketing solutions for small businesses who simply do not have the knowledge, time or resources to promote their businesses online.
"You cannot grow a business today without online marketing. The majority of small business owners cannot afford a marketing expert, and lack both the time and expertise to sustain the required level of marketing on their own," said Wannabiz CoFounder and CEO, Tamar Shor. "The launch of the Wannabiz Android DIY Marketing App fills this tremendous void by allowing independent professionals, no matter how tech-savvy, to utilize their scarce spare minutes to conduct powerful ongoing marketing from their mobile devices, in order to increase loyalty of existing clients and attract new clients through the key channels where they spend most of their time."
"Wannabiz brings marketing automation to a whole new level of ease and intelligence that enables the millions of very small businesses to participate in targeted outreach thus far reserved only for large corporates," said Ilan Shiloah, chairman of McCann Worldgroup Israel and renowned investor in successful internet marketing ventures. "Very small businesses and independent professionals represent a huge, untapped market, in desperate need of affordable expert marketing. Wannabiz has a proven approach to driving successful, long lasting marketing and advertising campaigns for this lucrative market, and continues to improve and expand rapidly."
For the past year, longterm users of Wannabiz's limited availability iOS version (under the name of Sociopal) have had tremendous success on their iPhones, growing their Facebook fans an average of 130 percent and their Facebook posting frequency – an average of 122%. Owners of small businesses such as NY-based Jason Home Inspection, LA health coach Planet Mode Wellness, and TGL Fashion's Alabama Avon Reps have been using Wannabiz several a times a week for the past 12-18 months, getting new clients and growing business by dozens of percents using expert-level social marketing.
"We are excited by the success we have seen so far and thrilled that such prominent experienced investors in emerging online marketing companies have chosen to back Wannabiz's social marketing solution. This funding will help us to more rapidly launch our new Android DIY marketing app for independent professionals around the world to easily manage their business's online marketing straight from their smartphones," concluded Shor.
How it Works
Sign Up & Go, It's Free!
It takes just minutes for Wannabiz users to begin building their online presence and reaching out to their entire social community, including existing and prospective customers. They simply sign up and start marketing Wannabiz dynamically creates a tailor made strategic marketing plan for each user, based on the specific business attributes. Within minutes, users begin posting high quality content to their business's Facebook, Twitter and blog, inviting new followers, designing their channels, running promotions and advertising online.
Be Wherever Your Customers Are
Wannabiz covers the major channels that businesses need to establish a social presence. Users automatically receive a new mobile-ready website, which includes a blog that hosts all content posts and promotions, as well as future landing pages for advertising campaigns. With a few clicks, users connect to their business's Facebook Page and Twitter Account. All marketing activities are then integrated and coordinated as part of the users' ongoing presence across the business's channels.
Powerful & Personalized Content Marketing
Wannabiz lets users continuously post high quality engaging content, which is integrated across their social channels. All posts are prefilled with media and text suggestions to ensure quality, ease and speed. Wannabiz recommends dynamic personalized posts for each small business, based on location, line of business, posting history and diversity, posting frequency, ad hoc events, trends, and other factors. Recommended content includes shared and original posts, professional and personal posts, texts, links, images, selfies, articles, videos, news, tips, holiday & special events, greetings, coupons and promotions. Finally, automated scheduling ensures optimal posting days and times, and allows for the advance creation of a multi-week multi-channel content execution plan.
Do What Matters Most, Right Now
While the Wannabiz marketing plan for users incorporates all key aspects of a professional online marketing strategy, each user is presented, at any given time, with the most important and immediate recommended marketing activities for the business. Each such marketing activity is designed to take approximately 1 minute. Thanks to the Wannabiz intelligent prioritization, in a short 5min session users cover the top 5 Wannabiz marketing recommendations for the day, obtaining the greatest marketing value for the business from each and every minute invested.
Intelligent Marketing The More You Use It, The Better It Gets
Wannabiz's intelligent prioritization is continually optimized for each user over time and usage, and is based on multiple factors that determine the value of various marketing activities to the specific business, including: location, line of business, frequency and tendency of posting, community growth, engagement levels, special occasions, best practices and benchmarks.
Expert Advertising on Micro Budgets
"In addition to leveraging numerous free marketing techniques to allow users to promote their businesses, Wannabiz makes it possible for small business owners, who would not otherwise be able to afford professional advertising, to take advantage of Wannabiz's powerful online advertising campaigns on a micro budget, to reach new customers and grow their businesses using their evolving social presence," said Shor.
Wannabiz's Expert Online Advertising for Small Businesses delivers effective targeted advertising to grow sales with best practice targeting, ad and landing page creatives, and automated 24/7 optimization, for budgets as low as $50-100 per month.
Media kit: http://wannabiz.com/pr/media-kit
Wannabiz was cofounded in 2012 by COO Yoav Reich, CTO Avi Kapuya and CEO Tamar Shor, who saw the need for expert, affordable and easy online marketing for the small business mass market, in order to drive critical awareness, mindshare, and loyalty, as well as powerful, affordable online advertising to drive new business. The company's free DIY marketing mobile app is used by small business owners across industries to easily run expert marketing and advertising. For further information: www.wannabiz.com.
Media Contact: Jeff Lettes