Laura Geller Beauty Celebrates National Mature Women's Day, Naming Emmy and Tony-winning Actress and Singer Kristin Chenoweth as CMO (Chief Mature Officer)
The pro-aging beauty brand enlists Kristin Chenoweth to champion confidence and celebrate mature women with a humorous digital campaign and its beloved Age-Based Sale.
NEW YORK, April 9, 2025 /PRNewswire/ -- Laura Geller Beauty, the pioneer brand dedicated to celebrating mature women, is making today's National Mature Women's Day even more special with the help of Actress, Singer and Broadway icon Kristin Chenoweth. As part of the annual holiday, Chenoweth is serving as Laura Geller Beauty's Chief Mature Officer (CMO), bringing her signature charm to a digital campaign that shepherds the pro-aging movement to the workplace. The campaign will roll out today and gives fans a behind-the-scenes look at Kristin's day as CMO, featuring exclusive content with a humorous spin. Adding to the excitement, the brand will anniversary its highly anticipated Age-Based Sale, offering customers a one-day-only discount equivalent to their age—for example, a 52-year-old shopper will receive 52% off sitewide. Since creating National Mature Women's Day in 2022, Laura Geller Beauty has remained steadfast in its mission to recognize and uplift women over 40, and in this case, taking it a step further by financially rewarding them for aging.
"Growing older is a privilege, and I'm all about embracing every moment of it," said Kristin Chenoweth. "I'm thrilled to join Laura Geller Beauty as their new Chief Mature Officer, and be part of this incredible movement that encourages women to celebrate their age, not hide it."
Since its inception by the brand three years ago, National Mature Women's Day has served as a powerful reminder that beauty has no expiration date. While much of the beauty industry continues to prioritize youth, Laura Geller Beauty ensures mature women feel seen, valued, and celebrated. The brand has long championed mature women, featuring exclusively women over 40 in all campaigns, social media, and their website, and formulating products specifically designed for mature skin.
"We believe aging is something to be embraced, not erased," said Laura Geller, founder of Laura Geller Beauty. "National Mature Women's Day is our way of giving back to the incredible community of women who inspire us daily. Our Age-Based Sale is more than just a discount—it's us as a business putting our money where our mouth is and celebrating with our customer."
Laura Geller Beauty's Age-Based Sale has become a beloved tradition among customers, garnering mass excitement across social media annually. The promotion will be available exclusively on https://www.laurageller.com/pages/nmwd for 24 hours on April 9, 2025.
The brand has also curated a special makeup kit in honor of the day—the 40+ Club Kit includes some of Kristin's favorite products including Baked Balance-n-Brighten Color Correcting Foundation in the shade of your choice, Baked Blush-n-Brighten in Tropic Hues, Handbag Hero Translucent Setting Powder + Modern Classic Lipstick in Pink Passion and an Angled Retractable Kabuki Brush. The first 500 customers who purchase the kit will also receive a free Laura Geller x LUG disco pouch.
To learn more about the age-based sale, the 40+ Club Makeup Kit and follow Kristin Chenoweth's journey as Chief Mature Officer, visit www.LauraGeller.com or follow @LauraGellerBeauty and @kchenoweth on social media.
ABOUT LAURA GELLER BEAUTY:
New York-based makeup artist Laura Geller launched her namesake brand in 1997 with a mission of demystifying the daily makeup routine and creating transformational products that bring joy back to beauty. The brand is a pioneer in artisan-crafted baked makeup, delivering exceptional coverage and finishes for all skin types, and was first to market in makeup primer with its bestselling Spackle primer collection. As the brand's foolproof, easy-to-use makeup is well-known for its remarkable ability to flatter and enhance mature skin, Laura Geller Beauty has exclusively featured women over 40 in its advertising since 2021. Laura Geller Beauty products are available on QVC, LauraGeller.com, Amazon, and other select retailers.
SOURCE Laura Geller Beauty
Share this article