LAURA GELLER LAUNCHES NEW SPF PRIMER WITH BRAND AMBASSADOR, FRAN DRESCHER, IN SKIN CANCER AWARENESS CAMPAIGN

A game-changing primer delivers daily SPF protection and skin benefits, empowering women over 40 to simplify their beauty—and safety—routine.

NEW YORK, May 19, 2025 /PRNewswire/ -- Laura Geller Beauty, a brand known for its makeup for mature skin, is thrilled to announce the launch of its latest innovation: Spackle Skin Perfecting Primer Broad Spectrum Sunscreen SPF 30–available for purchase on LauraGeller.com today. The newest addition to the brand's best-selling Spackle Primer franchise, this two-in-one makeup primer with sunscreen includes Broad Spectrum sun protection against UVA and UVB rays, making everyday beauty routines safer, simpler, and smarter.

The brand's original Spackle Primer debuted in 2002 and is widely considered the first dedicated makeup primer on the market.

"At Laura Geller Beauty, we believe in beauty with purpose—especially for women over 40," says founder and veteran makeup artist Laura Geller. "Our new SPF primer isn't just makeup; it's a daily act of self-care and protection. I kept hearing from customers that they didn't know how to work SPF into their routines, so we created a one-step solution that smooths skin, extends makeup wear, and helps defend against sun damage and skin cancer—all in one easy step."

Skin cancer remains a growing concern, particularly for women over 50. According to the American Cancer Society, melanoma rates in women aged 50 and older have increased by about 3% per year, underscoring the critical need for daily sun protection. Additionally, about half of all melanomas occur in people over the age of 50, with the median age at diagnosis being 59. This highlights the importance of accessible, user-friendly SPF solutions for mature skin—a need Laura Geller Beauty aims to address head-on.

The primer delivers instant, invisible protection—no white cast, no wait. It's also infused with skin-loving ingredients like antioxidant-rich Sea Fennel Extract, Pongamia Pinnata Seed Extract, and Azelaic Acid to help nourish and soothe as it protects. The new Spackle Primer also proudly carries the Seal of Recommendation from The Skin Cancer Foundation, meeting their rigorous standards for safe and effective sun care.

To celebrate the launch, the brand has teamed up with longtime brand ambassador Fran Drescher. The actress and activist has partnered with the brand regularly since 2021, most often for cancer awareness initiatives. As the founder of the healthcare movement, Cancer Schmancer, Drescher is passionate about cancer prevention, including wearing SPF daily.

"I'm excited to partner with Laura Geller once again, supporting a cause near and dear to my heart," says Drescher. "A good daily sunscreen is one of the most effective ways to prevent skin cancer, and it helps that this primer is so easy to use!"

Drescher stars in a new campaign, which goes live today across brand platforms to highlight the launch, personifying the SPF Primer along with the other seven varieties in the Spackle Primer family. In honor of this campaign and in support of cancer prevention, the brand also made a donation to Fran's organization, Cancer Schmancer.

The new Spackle Skin Perfecting Primer Broad Spectrum Sunscreen SPF 30 is available for purchase on www.LauraGeller.com. All of the products in the brand's Spackle Skin Perfecting Primer family have also recently earned a Seal of Recognition from the National Psoriasis Foundation, making them a smart choice for those with sensitive skin.

ABOUT LAURA GELLER BEAUTY:     
New York-based makeup artist Laura Geller launched her namesake brand in 1997 with a mission of demystifying the daily makeup routine and creating transformational products that bring joy back to beauty. The brand is a pioneer in artisan-crafted baked makeup, delivering exceptional coverage and finishes for all skin types. As the brand's foolproof, easy-to-use makeup is well-known for its remarkable ability to flatter and enhance mature skin, Laura Geller Beauty has exclusively featured women over 40 in its advertising since 2021. Laura Geller Beauty products are available on QVC, LauraGeller.com, Amazon, and other select retailers.

SOURCE Laura Geller Beauty