Law Enforcement Officials Join Bud Light, Zink Distributing, Yellow Cab, Broad Ripple Village and AAA to Encourage Adult Football Fans to Celebrate Super Bowl Festivities Responsibly

INDIANAPOLIS, Feb. 2, 2012 /PRNewswire/ -- As the official beer of the NFL and Super Bowl XLVI, Bud Light wants to remind adult fans to celebrate responsibly and have a game plan for a safe ride home.  Today, Bud Light, AAA Hoosier Motor Club, Yellow Cab of Indianapolis, Broad Ripple Village and Zink Distributing have joined the City of Indianapolis and local law enforcement representatives for a press conference at the Bud Light Hotel to encourage fans to plan ahead by using a designated driver or alternate transportation.

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"As host of the Bud Light Hotel and concerts throughout the week, we are working with partners throughout Indianapolis to encourage guests to celebrate responsibly and providing options to get home safely," said William Bradley, senior director of Corporate Social Responsibility for Anheuser-Busch (brewer of Bud Light).  "Whether attending an event, hosting a game-watching party at home or hanging at a sports bar, fans should designate a driver before the activities kick off.  After all, these are our roads, and it's our collective responsibility to help keep them safe."

Bud Light and Zink Distributing are partnering with Yellow Cab Indianapolis, Broad Ripple Village and AAA Hoosier Motor Club to assist those who need a safe ride home from events at the Bud Light Hotel (Feb. 2-5) and to a number of adult consumers throughout the Indianapolis area during the week leading up to the Super Bowl.  Cab vouchers for $25 will be distributed by local establishments and at the Bud Light Hotel's "Responsible Drinking" booth.  Event attendees also can learn more about Anheuser-Busch's many alcohol responsibility programs and be rewarded for pledging to be a designated driver. 

AAA Hoosier Motor Club's "Tow to Go" program provides adult patrons and their vehicles with a free ride – and tow – home if they have had too much to drink.  "Tow to Go" will be available to patrons in the Indianapolis area who call 317-710-6815.  Services will be available Feb. 2 through Feb. 4, from 6 p.m. to midnight.  On Super Bowl Sunday, service will run from 6 p.m. to 2 a.m.                

In addition to the "Tow to Go" program, Bud Light and AAA Hoosier Motor Club are providing a GREEN TEAM that provides AAA service technicians to help motorists with lockouts, flat tires and dead batteries.  This assistance is provided using eco-friendly Segways and battery-operated golf carts which are free of exhaust and consume no fossil fuels.  To get assistance, motorists simply call 877-222-7111.  The service will be offered from Feb. 2 through Feb. 5 from 10 a.m. to midnight.

"We are very excited to be partnering with Bud Light to offer 'Tow to Go' and the GREEN TEAM programs during pro football's biggest weekend," said Greg Seiter, public affairs manager for AAA Hoosier Motor Club. "Above all, safety is our top priority for those participating in celebratory events and the game itself, so we encourage anyone who has had too much to drink to be responsible by using 'Tow to Go' or alternate transportation."

"We want to thank Bud Light, Zink Distributing, Yellow Cab, Broad Ripple Village and AAA Hoosier Motor Club for their efforts to encourage the use of designated drivers and other forms of transportation for party-goers during the week of the Big Game," said Captain David R. Bursten from the Indiana State Police.  "Keeping drunk drivers off the roads is a key to helping keep our community safe, and we are glad to have Bud Light's help in promoting this effort." 

More than 141 million American adults have been a designated driver or been driven home by one, according to a 2011 survey conducted by GfK Custom Research North America.

AAA Hoosier Motor Club is a fully tax-paying, not-for-profit corporation that offers a wide range of services. The 400,000-member affiliate of the American Automobile Association (AAA) works for the improvement of motoring and traveling conditions within its 50-county Indiana territory. AAA is the largest motoring and traveling organization in the world with more than 53 million members; and AAA Insurance has been protecting the cars, homes, and financial security of Hoosiers for more than 80 years.

Over three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $875 million in national advertising campaigns and community-based programs to encourage responsible drinking and prevent underage drinking and drunk driving.  For more information about these efforts, visit www.anheuser-busch.com.

SOURCE AAA