PARIS, October 1, 2017 /PRNewswire/ --
On October 1st, L'Oréal Paris presented a unique fashion and beauty runway show on the Champs-Élysées, the most famous avenue in the world: an unprecedented event with the support of the City of Paris. This show was an extraordinary opportunity for Parisians to access upcoming beauty trends and also allowed for millions of people across the globe to join digitally via social platforms.
To view the Multimedia News Release, please click here: https://www.multivu.com/players/uk/8192451-le-defile-loreal-paris/
Le Défilé L'Oréal Paris: once in a life-time!
Highlights from the show included 60 hair and make-up looks embodying the new beauty trends, collaboration with 19 designers and an exclusive partnership with renowned jeweler Chopard, 50 L'Oréal Paris spokes and models, 645 guests including A-list celebrities, tastemakers, and fashion and beauty influencers front row... In short, Le Défilé L'Oréal Paris shook up the world's fashion capital this past Sunday, October 1st.
Kudos to the team of L'Oréal Paris beauty experts, including make-up artist Val Garland and hair genius Stéphane Lancien, who were able to create a new vision to the iconic notion of Parisian Beauty.
A unique event designed especially for the general public
In addition to the show, the audience was able to enjoy a memorable master class given by the L'Oréal Paris team of beauty experts, in which some of the runway looks were recreated. Several hair and make-up cabins were positioned on the Champs-Élysées, allowing passers-by to test L'Oréal Paris products, celebrating the brands innovations as well as the beauty trends revealed on the catwalk, making beauty and fashion trends accessible to all. The designers showcased their Parisian fashion inspirations, highlighting looks available in stores now.
Download the B-Roll of this exceptional event:
B-roll links : https://we.tl/Gf55smNXJs
Chopard, exclusive jewellery partner of Le Défilé L'Oréal Paris
AMI - Ashi Studio - Balmain - Cedric Charlier - Courrèges - David Koma- De Fursac - Ellery - Emanuel Ungaro - Giambattista Valli - Haider Ackermann - Isabel Marant - Mulberry - Off White - Olivier Theyskens - Pallas - Pierre Hardy - Sonia Rykiel - Wanda Nylon
The L'Oréal Paris spokespeople who walked in the show:
Alexina Graham, Barbara Palvin, Bianca Balti, Cheryl Cole, Doutzen Kroes, Jane Fonda, Helen Mirren, Irina Shayk, Lena Meyer Landrut, Liya Kebede, Li Yuchun, Luma Grothe, Maria Borges, Neelam Gill, Soo Joo Park, Taliana Vargas, Thylane Blondeau, Valentina Sampaio
The casting was also composed of:
Giedre Dukauskaite, Vanessa Moody, Adwoa Aboah, Alpha Dia, Marcus Butler, Vincent Lacroq, Stefanie Giesinger, Mali Koopman, Chiharu Okunugi, Nadja Bender, Grace Bol, Tessa Kuraji, Katlin Aas, Myrthe Bolt, Aiden Curtiss, Mélodie Vaxelaire, Fabienne Dobbe, Damaris Goddrie, Estelle Chen, Iskra Lawrence, Ysuanny Brito, Josephine le Tutour, Valery Kaufman, Hyunji Shin, Rina Fukushi, Chane Husselmann, Maartje Verhoef, Benoit, Erik Van Gils, Max Fieschi, Winnie Harlow
Doutzen Kroes, Bianca Balti, Giedre Dukauskaite, Maria Borges: Isabel Marant
Alexina Graham, Vanessa Moody, Adwoa Aboah: Mulberry
Li Yuchun: Ashi Studio
Alpha Dia, Marcus Butler, Vincent Lacroq: AMI
Lena Meyer Landrut, Cheryl Cole, Stefanie Giesinger: Off White
Mali Koopman, Chiharu Okunugi, Helen Mirren: Ellery
Soo Joo Park, Nadja Bender, Grace Bol: Cedric Charlier
Tessa Kuraji, Neelam Gill, Katlin Aas: Wanda Nylon
Myrthe Bolt, Aiden Curtiss, Irina Shayk: Courrèges
Mélodie Vaxelaire, Fabienne Dobbe, Damaris Goddrie, Luma Grothe: Sonia Rykiel
Thylane Blondeau, Estelle Chen, Iskra Lawrence: Emanuel Ungaro
Ysuanny Brito, Alexina Graham, Giedre Dukauskaite: Pallas
Josephine le Tutour, Valery Kaufman, Barbara Palvin: Giambattista Valli
Maria Borges, Liya Kebede, Bianca Balti: Haider Ackermann
Hyunji Shin, Rina Fukushi, Vanessa Moody: Olivier Theyskens
Chane Husselmann, Maartje Verhoef, Taliana Vargas: David Koma
Benoit, Erik Van Gils, Max Fieschi: De Fursac
Doutzen Kroes, Winnie Harlow, Valentina Sampaio, Jane Fonda: Balmain
The VIP guests who attended the show:
Naomi Campbell, Jon Kortajarena, Aymeline Valade, Luc Besson, Laurent Bourgeois, Larry Bourgeois, Peter Brant Ii, Noemie Lenoir, Alain Fabien Delon, Arizona Muse, Kristina Bazan, Cindy Bruna, Marie-Ange Casta, Jasmine Sanders, Ines Rau, Petra Nemcova, Francisco Lachowski, Miss Fame, Val Mercado, Crystal Murray, Thais Klapisch, Annabelle Ferrera, Angelina Woreth, Kiddy Smile, Luis Borges, Renan Pacheco, Olivier Rousteing, Alexandre Mattiussi, Haider Ackermann, Olivier Theyskens, Joanna Senyk, Cedric Charlier, Elie Saab, David Koma, Loic Prigent, Mademoiselle Agnes, Louka Meliava, Catherine Loewe
Contact: Luana Ferrari : +33762354462, Courtney MacNeil : +14165571852
SOURCE L'Oreal Paris