L&E Research and Qrious Insight Partner to Advance Behavioral Data Integration for Smarter Research

RALEIGH, N.C., Oct. 1, 2025 /PRNewswire/ -- L&E Research, a trusted partner in qualitative research recruitment and insights since 1984, launched a strategic partnership with Qrious Insight, experts in behavioral data and insights.

The collaboration integrates Qrious Insight's passive metering technology into L&E's panel apps and websites. This integration combines traditional qualitative and quantitative research with real-time behavioral data. Researchers and brands can now enrich surveys and qualitative insights by tracking app usage, website visits, ad exposure, and search activity.

For L&E, this partnership enables dynamic profiling of panelists based on behavior, improving targeting and recruitment while unlocking new research capabilities and offerings.  It also creates a better consumer research experience through less intrusive engagements that offer passive income opportunities for consumers and patients, addressing data quality issues.

L&E Research Perspective
"We are excited to partner with Qrious Insight to offer research solutions that will disrupt the insights industry.  Research began as an anthropological study of human behavior: we will now be able to offer brands and researchers the opportunity to observe and ask consumers and patients about their brand experiences,"  said Brett Watkins, CEO of L&E Research.

"Meanwhile, the number one complaint from consumers in qualitative research is the exhaustive questioning of their demographics and behaviors that rarely leads to opportunities to engage brands.  This partnership will virtually eliminate this challenge. Panel companies must invest in better solutions.  This partnership is a win/win for everyone:  Qrious, L&E, brands, and consumers."

Qrious Perspective
"Market research has relied on what people say, but behaviors provide a complementary, fuller view that helps close the say/do gap," said Andrew Moffatt, CEO of Qrious Insight. "By building an always-on behavioral data network, we are creating a foundation for smarter research, strengthened analytics, and AI applications across the industry."

About L&E Research
Founded in 1984, L&E Research is the expert in qualitative research and insights, trusted by top brands and agencies. With 95% "highly recommended" ratings by clients, L&E continues to set the standard for brand research in the U.S.

About Qrious Insight
Qrious Insight is a leader in behavioral data, providing advanced technology that captures and translates digital behaviors into actionable insights. By partnering with organizations with first-party audiences, Qrious builds a network of behavioral data that empowers companies to better understand and serve their customers.

SOURCE L&E Research