Leaders In Customer Loyalty Recognized At 2017 Customer Expo

NASHVILLE, Tenn., Nov. 8, 2017 /PRNewswire/ -- With customer loyalty now being recognized as the key to business success, brands who excel in the effort were honored on Tuesday night at the Loyalty360 Customer Awards during the inaugural Customer Expo in Nashville, Tenn. Some of the top brands in loyalty marketing, customer experience, and customer engagement were recognized in six categories, as well as a small group of brands and vendors who were honored with the prestigious 2017 Loyalty360 Honors Awards.

The Loyalty360 Honors were awarded separately to brands and suppliers that, based on the extensive industry experience of Loyalty360 and the conference advisory board, have shown a unique drive, passion, focus, and commitment to advance the customer landscape.

Caesars Entertainment was the night's big award winner, being named Company of the Year, as well as being named the Platinum Award winner in the Brand 360-Degree Award category. To qualify for the 360-Degree Award, a company must submit an entry in at least three of the six categories.

Caesars also earned a Platinum Award for Operational Innovation, Gold Awards for both Loyalty & Advocacy as well as Organizational Commitment, and a Silver Award for Operational Excellence.

Jeff Sopko, president of Baesman Insights and Marketing, was named Executive of the Year, while MGM Resorts International was honored for New Product or Service Innovation. Royal Bank of Canada was honored with the Customer Service Innovation Award, and Nissan & Infiniti was recognized for Sales Innovation.

"We had more than 100 brands submit entries and this year's winners demonstrated excellence in customer-centricity," said Loyalty360 CEO and CMO Mark Johnson. "The awards recognize brands that are truly working to build stronger and deeper relationships with their customers. The categories represent key tenets of a brand's interactions with its customers."

The complete list of Loyalty360 Customer Award Winners is as follows:

Operational Excellence
Platinum: Overstock.com
Gold: Ryder System
Silver: Caesars Entertainment
Bronze: Choice Hotels

Organizational Commitment
Platinum: Sberbank
Gold: Caesars Entertainment
Silver: Dell Technologies

Customer Insights
Platinum: AARP
Gold: Wyndham Rewards
Silver: Ryder System
Bronze: Global Hotel Alliance

Customer Experience & Engagement
Platinum: Royal Bank of Canada
Gold: Best Western
Silver: Ryder System
Bronze: CIBC

Awareness & Acquisition
Platinum: MGM Resorts International
Gold: Choice Hotels
Silver: Nissan & Infiniti
Bronze: RLH Corporation

Loyalty & Advocacy
Platinum: Domino's
Gold: Caesars Entertainment
Silver: Best Western
Bronze: Royal Bank of Canada

Vendor 360-Degree Customer Award
Platinum: Epsilon
Gold: Synchrony Financial
Silver: Bond Brand Loyalty

Brand 360-Degree Customer Award
Platinum: Caesars Corporation
Gold: Best Western
Silver: Ryder System
Bronze: Choice Hotels

2017 Loyalty360 Honors
Customer Service Innovation Award: Royal Bank of Canada
Sales Innovation: Nissan & Infiniti
Operational Innovation: Caesars Entertainment
New Product or Service Innovation: MGM Resorts International
Executive of the Year: Jeff Sopko, President, Baesman
Company of the Year: Caesars Entertainment

ABOUT

About Loyalty360
Loyalty360 is an unbiased, market-driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. With over 75,000 monthly visitors and 115,000 monthly page views to Loyalty360.org, and 640,000 followers collectively on Twitter, LinkedIn, and Facebook, Loyalty360 is a prolific resource for loyalty, customer experience, and brand/customer engagement strategy.

About Customer Expo
The Customer Expo focuses on all aspects of the customer journey, including an exploration of crucial audiences both internal and external. Through a robust slate of best-in-class speakers and interactive discussions, actionable case studies, and proven world class technology suppliers, attendees will learn about the latest theories, best practices, relevant case studies, emerging trends, and strategies that drive measurable behavioral change and quantifiable results.

Press Contact: Skip Tate
859-801-8810
[email protected]

SOURCE Loyalty360